合作•共赢•发展

Cooperation·Win-win·Development

——2016 Partner Conference was grandly held by NewlandEurope B.V.

2016年7月18日-20日，为期两天的新大陆欧洲公司合作伙伴大会在荷兰圆满落下帷幕。这是新大陆全球化进程在EMEA地区（欧洲、非洲及中东地区）的又一次重要活动。新大陆与到会的20家EMEA地区的核心合作伙伴，共同探讨当前市场形势，渠道策略，品牌推广及产品规划，为后续更深入的市场开拓工作奠定坚实的基础。

From July 18, 2016 to July 20, 2016, a two-day Newland Europe B.V. Partner Conference was successfully concluded in the Netherlands. This was another important event concerning Newland‘s globalization process in the EMEA (Europe, Africa and the Middle East) region. Newland, together with over 20 core partners in the EMEA region, discussed the current market situation, channel strategy, brand marketing and product planning for the purpose of laying a solid foundation for the subsequent growth in the market.

    自1999年到2016年，新大陆立足中国放眼全球，不断稳步推进全球化战略，先后成立了新大陆北美公司，欧洲公司和台湾公司，致力于打造一个具备全球竞争力的自动识别产业的领军企业。随着新大陆欧洲公司2009年成立以来，不断推进渠道策略，与合作伙伴一同构建了一个合作共赢的生态渠道圈，新大陆品牌在EMEA地区得到了广泛的认可，业绩实现了快速增长。

Rooted in China but keeping an international vision, Newland has been steadily advancing globalization strategy, constantly committed to building a global leader in  AIDC industry  and successively set up Newland North America Inc., Newland Europe B.V. and Newland Taiwan Inc. from 1999 to 2016. Since the establishment of Newland Europe B.V. in 2009, Newland has been continually implemented  channel strategy and built a corporative and win-win channel ecosystem together with the partners, achieving a continuously fast growth with wide brand awareness in the region. 

     在会上，新大陆欧洲公司CEO Peter回顾历史，向合作伙伴介绍了欧洲公司从弱小到逐步壮大的发展历程，欧洲公司一直坚持走合作共赢的渠道策略，从一开始的孤军奋战，发展到2016年建立了英国，意大利，法国，南非，中东等9个分支机构，构建了由众多合作伙伴共同组成的EMEA地区渠道生态圈，市场占有率逐年快速增长，渠道建设成绩斐然，相信在合作伙伴的助力下，新大陆将向EMEA地区市场占有率前三发起挑战，跻身世界AIDC行业的领军品牌。

Peter, the CEO of Newland Europe B.V., shared with partners our history and  the development process of Newland Europe B.V.. Newland Europe B.V. has always been adhering to the cooperative and win-win channel strategy and has developed into a strong empire which in 2016 has established 9 branches in the United Kingdom, Italy, France, South Africa and Middle East and built an EMEA channel ecosystem consisting of many partners, enjoying a rapid growth in market share year after year and an elegant channel development achievement. We believe that with the cooperation with partners, Newland will make the challenge to occupy top three market shares in the EMEA region and become one of the world’s leading brand in the AIDC industry.

     欧洲公司取得的巨大成功离不开新大陆总部在全球布局，市场战略以及产品技术等方面的强大支持。新大陆自动识别公司总经理郭栋先生与合作伙伴阐述了他对国际市场的理解以及当前移动互联网快速发展下的巨大市场机会，强调了EMEA市场在新大陆国际化战略中所扮演的重要角色。新大陆总部将不断推进国际化布局，加大在国际品牌，技术和产品方面的投入，与新大陆海外公司共同服务客户，创造价值。

The great success of Newland Europe B.V. is inseparable from the strong support of Newland Headquarters in the aspects of globalization layout, market strategy, product development and technical support etc.. Mr. Guo Dong, the General Manager of Newland Auto-ID Tech., shared his vision about global market, and the great opportunity in the mobile internet market. He also emphasized the important role of EMEA market in Newland globalization strategy. Newland Headquarters will continue to enhance globalization process and increase investment in international brand, technology and products, and jointly serve customers with the Newland overseas branches to create more value.

     新大陆自动识别公司海外营销事业部总经理王敏女士向合作伙伴重点介绍了新大陆总部的优势资源，在技术方面的突破、国际专利布局以及在全球市场取得的成就，尤其是介绍到在移动互联网新的发展浪潮下，新大陆提供的二维码系列产品目前已经成为全球许多重要客户的唯一选择，更使合作伙伴对未来充满信心和期待。

Ms. Wang Min, the General Manager of International Business Unit of Newland Auto-ID Tech., introduced emphatically Newland Auto-ID’s  superior resource, breakthroughs in technology, international patent portfolio as well as the achievements in the global market, among which especially introduced the fact that under the new development wave of Mobile Internet, the 2D barcode products provided by Newland have become the only option for many of the world’s key customers, which made the partners more confident and anticipated to the future.

    新大陆自动识别公司海外营销事业部副总经理郑功梓先生向合作伙伴介绍了当前丰富的AIDC产品线及相关的市场定位，并提出未来产品和技术的发展规划，介绍了一些即将投入市场的新产品和可能带来的新的市场机会。

Mr. Zheng Gongzi, The Vice General Manager of International Business Unit of Newland Auto-ID Tech., presented to the partners the current extensive Auto-ID product lines followed by introducing some new products coming into the market and new market opportunities they may bring to the partners.

     在研讨会上，新大陆与合作伙伴共同就未来的市场形势，产品和技术的发展趋势展开了热烈的讨论，新大陆认真聆听来自一线的市场反馈和用户需求，为未来开发出更贴近EMEA地区客户需求的技术和产品奠定基础。最后新大陆向优秀合作伙伴颁发了奖牌，感谢合作伙伴一直以来对新大陆的信任和支持。

Newland launched a spirited discussion on the future market situation as well as the development trend of products and technology with the partners at the seminar, and listened carefully to the feedback and user’s demand from the market, which laid a foundation for the future development of technology and products more closely meeting the needs of customers in the EMEA region. Before the meeting finished, Newland awarded medals to the outstanding partners to express the thanks to the partners for their trust and support at the end of the seminar.

     在经历了为期两天的紧张的会议行程后，7月20日，新大陆组织了丰富而有特色的帆船航行旅程，新大陆与合作伙伴在轻松友好的氛围中结束了为期三天的会议，合作伙伴将返回各自的国家，继续与新大陆人一同努力，携手开拓，共创美好的明天。

After the two-day tense meeting, Newland organized a rich and distinctive sailing journey with the partners on July 20, thus concluded the three-day meeting in a relaxed and friendly atmosphere. The partners will return to their countries and continue to make joint efforts and work together with the Newland people to develop a better tomorrow.