如何向客户推荐新产品
技巧与方法
对于外贸人来说，公司推出新产品无疑是最令人兴奋的时刻。然而，如何向客户有效推荐这些新产品则显得尤为重要。
仅仅在开发信中简单告知客户有新产品的推出，通常无法吸引客户，也不会带来明显效果。
因此，以下是一些有效的策略：
- 准确自我介绍
- 提供产品详细信息
- 明确目标
- 回顾过去的业务合作
- 感谢现有客户
- 附上产品手册
- 使用礼貌性语言
- 保持积极乐观语气
- 提及新产品带来的优惠
新品推荐开发信模板
以下是三封新品推荐的开发信模板供参考：
模板一（精简版）
Dear [Customer's Name],
We are thrilled to introduce our latest product, [Product Name], to our valued customers like you. This innovative product has undergone extensive testing and certification, ensuring its quality and performance.
[Product Name] offers numerous benefits, including [highlighted benefits]. I have attached a leaflet with detailed information about the product. We also provide a sample for you to test according to your company's requirements.
As a gesture of appreciation, we are offering a special discount on bulk orders of [Product Name]. We value our partnership and look forward to hearing from you.
Thank you for your time and consideration.
Yours faithfully,
[Your Name]
[Your Title]
[Company Name]
模板二（详细版）
Dear [Customer's Name],
I hope this email finds you well. I am writing to share some exciting news with you.
Our company, [Company Name], is thrilled to introduce our latest product, [Product Name].
As one of our valued customers for [number of years], we greatly appreciate your continued support. We believe that [Product Name] will greatly benefit your business and enhance your operations.
[Product Name] has undergone rigorous testing by our team of specialists and volunteers, and we are proud to inform you that it has received exceptional feedback. Additionally, it has been certified by relevant industry authorities, further validating its quality and performance.
We have attached a detailed leaflet that provides comprehensive information about the product, including its features, benefits, and specifications.
To further demonstrate our confidence in the product, we are pleased to offer you a sample for testing purposes.
Moreover, as a gesture of our appreciation, we are offering a special discount on bulk orders of [Product Name].
We value our business partnership with you and look forward to continuing our successful collaboration.
Your feedback and decision regarding [Product Name] would be highly appreciated.
Yours sincerely,
[Your Name]
[Your Title]
[Company Name]
模板三
Dear [Customer's Name],
We [company name] are delighted to introduce our new product in the market.
Firstly, we thank you for your support in purchasing our products for XXX years.
We introduce the new [product name] that has excellent features suitable for customers of all ages and professions.
XXX has been tested by our specialists and volunteers and has received positive feedback. It has also been certified by relevant bodies.
We aim at producing products to enhance efficiency and convenience, which is what this product does. We highly recommend it to you as our esteemed customer.
Kindly find a leaflet attached herewith with more details about the product. We also provide a sample for you to test according to your company’s requirements.
We assure you of an excellent result from this product. We shall offer a XXX discount for products bought in bulk.
We look forward to hearing from you and continuing our business partnership.
Please let us know of your decision on the product. Thank you for your time and consideration.
Yours sincerely,
[Your Name]
[Your Title]
[Company Name]
