收益管理的艺术
继去年走进复旦和浙大之后，6月13日，受上海师范大学的邀请，希尔顿亚太区收益管理整合中心（下称RMCC）的收益副总监Ted，培训经理Samantha再次走进校园，为近60名酒店管理专业的同学们带来了一堂别开生面的收益管理课。
After successful presentations at Fudan University and Zhejiang University, Hilton Revenue Management Consolidated Center (RMCC) was invited to Shanghai Normal University (SNU). Assistant Director Ted and Training Manager Samantha visited the campus and conducted a fascinating Revenue Management course for 60 students majoring in Hotel Management.
学校该专业一直以来都有收益管理这一门课程，此次讲座也是希望通过我们来让同学们接触到书本上所了解不到的收益管理实践经验。Ted以几个浅显易懂的例子作为引入与大家分享了收益管理在各个行业的广泛运用及重要性，并为同学们总结了科学酒店收益管理的8条“黄金法则”和收益管理应当遵循的5个步骤，更是结合了理论和实际例子，让大家了解到收益管理的“实战”场景。
The Hotel Management major at SNU has always had a Revenue Management course, so our aim with this course was to share some insights from the practical application of textbook concepts with the students in attendance. Ted highlighted some prime examples to show the importance and applicability of Revenue Management in many industries. He also summarized the “8 Golden Rules and 5 Steps of Revenue Management”. Finally, Ted combined theory and examples of real-life application to illustrate how Revenue Management is a vital tool in the “battlefield” for the bottom line.
接下来是实时演示的环节——Ted向学生们展示了我们日常与酒店沟通交流时使用的报告样板，并带领大家进行分析，怎样使用这些报告进行决策，如何在这数十万的Excel信息点里找到风险和机遇。
Ted then took the students on a walkthrough of our operations, showcasing a report that we use in daily communication with the hotels; explaining how we analyze this report to make decisions, as well as to find risks and opportunities in the hundreds of thousands of cells of data.
除了收益管理知识外，同学们更是对我们收益管理中心是一个怎样的地方、大家的日常工作是如何的展现了极大的兴趣，培训经理Samantha向大家简单介绍了希尔顿集团的发展和RMCC的现状，并通过图片和视频让大家直观的了解了RMCC的办公环境、学习与活动。
The students showed great interest in more than just Revenue Management knowledge, they were also very curious about RMCC and our daily jobs. Our Training Manager Samantha briefly talked about the history of Hilton Worldwide as well as the current setup of RMCC. Through pictures and videos, students learned about our working environment and activities in the office.
Shanghai Normal University is a key university in Shanghai. It is a comprehensive university where the arts, humanities, and STEM subjects develop harmoniously. The school offers a major in Hotel Management, which teaches students the basic theory and practical knowledge of the modern hotel business as well as hotel management. It also trains students in the essential skills required by hotel management positions. The department prepares students for international hotel service by equipping them with a suite of skills and tools to work in the industry. Through cultivating students' sense of professionalism and responsibility, the Hotel Management department helps students understand the philosophy of modern high-end hotel management, assist them in mastering Hotel Management, as well as management skills. It prepares them for future roles in hotel senior management.
RMCC一直致力于与全球高等学府建立良好的合作关系。随着RMCC的不断成长和壮大，我们希望能通过此类活动获得更多与对收益管理有兴趣的年轻人的直接交流和互动的机会，从而为RMCC吸引更多人才。
RMCC has always been committed to establishing strong partnerships with academic institutions around the world. We are a growing team looking to conduct such activities to gain more opportunities for direct communication and interactions with young people interested in Revenue Management. We also hope to attract more talent to the ever expanding RMCC team.
毫无疑问，收益管理是我们的专长。如果贵校今后有举办此类活动的意向，欢迎在微信后台留言，我们将有专门的同事与您联系。
如果你是在读的大学生/研究生，想对收益管理/RMCC/希尔顿有更加深入的了解，请持续关注我们的微信公众号，我们将在今年下半年举办第二次办公室开放日，敬请期待！
There is no doubt that Revenue Management is our specialty. If your school or institution is interested in holding such events in the future, please leave us a message on our WeChat. One of our colleagues will be thrilled to talk with you.
If you are currently enrolled in an undergraduate/graduate program and want to have a deeper understanding of Revenue Management/RMCC/Hilton, please keep an eye on our WeChat public account. We will have a second office open house in the latter half of this year, so stay tuned!
