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Product Line Strategy and portfolio Management

Product Line Strategy and portfolio Management 猫鼬工厂
2014-05-12
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导读:April, 21-22, 2014, CII held a two-day public program

April, 21-22, 2014, CII held a two-day public program called "Product Line Strategy and portfolio Management" in Shanghai . More than thirty participants from different multi-national companies : Faurecia, Lenovo, Hempel, Philps, Cree, ABB, Hella etc, joined this public program.


Satisfy the customer need is the key to a product, so we should focus on the value of product we provide to customer.



Foundation of Customer Value


1.What’s the Customer Value?


2.The factors of Customer Value


3.Design a product according the requirements of Customer Value


CASE 1


CASE 2


Strategy Management Exercise


•Your instructor will divide you into five teams


•You must buy, sell, or trade real estate to achieve your team’s goal


•Each team must read its information, create their strategy, and implement the strategy before the time has expired



Prioritizing Projects in the portfolio


1.Product Lifecycle

2.Projects Align the Organization

3.Technology Roadmap

4.Procurement Roadmap

5.Human Resources Roadmap

6.Infrastructure Roadmap

7.System and Process

8.Operationalize Business Processes



延伸阅读:不同的文化有着彻底不同的领导模式,国际化组织应该好好理解这一差异。英国语言学家Richard D. Lewis在他的《文化碰撞时》里用图表展示了这些差异,这份图表即便不是全国都适用,但直观上仍有一定准确性。点击“阅读原文”阅读《世界各地领导模式

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猫鼬工厂 猫鼬工厂,产品战略咨询领跑者。帮助企业布局未来长线产品,打赢关键产品战役。我们是华为15年创新合作伙伴,协助中国大飞机项目突破全球技术封锁。
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