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There is no pointin having a great solution to the wrong problem.Challenging and Questioning isone of the four core competencies for creativity.
So we introduceformulae and frameworks for finding the right level of abstraction, andreframing problems and opportunities. Creative questions that will evokecreative thought, new perspectives, disruption, productivity, innovation. Withcutting-edge New Economy examples from AirBNB, Starbucks, Gatorade, P&G,Amazon and many more.
Applicableto
all areas of business,especially CEO and GM, product development, sales and marketing, R&D.
Outcomes:
Attendees willlearn and practice the following tools and techniques:
Question Storming
2 x powerfulformulae for Innovation Question Formulation
Abstraction andRoot Cause problem finding method
How to ImproveQuestions
How to exposeDangerous Assumptions
Time:
January14,2015 14:00-17:00
Location:
saint-gobainresearch (Shanghai) co., LTD.,
DaVinci training room, First floor,55 Wenjin Road，Minhang Districe,Shanghai
Language:
Engilsh
Agenda:
14:00-15:15
Mindset of Challenging the Status Quo
PowerTool: Challenging Assumptions
PowerTool: Question Formulation Technique
PowerTool: Q-Storming
15:15-15:30 break
15:30-17:00
PowerTool: 3 Step Innovation QuestioningFormula
PowerTool: Collaborative Question Formula
PowerTool: Abstraction/ Insight Questioning
Bringing It All Together
Examples fromP&G, PayPal, Google, AirBNB, Starbucks, Amazon, and other leading NewEconomy companies.
Trainer:
Experiential learning - Stu has made aliving from creativity as a serial entrepreneur for nearly 30 years aroundAsia/Pacific.
Started his ownagency Lloyd Martin in 1989, re-imagining the ad agency model, and built it toa 40-person $20 million agency.
Founding lecturerat Institute of Advertising, under auspices of Management Development Instituteof Singapore.
Developed ‘Changesand Challenges’ video content for Singapore Institute of Management.
Closecollaboration with academic world through University of Washington, AsiaPacific Institute (Korea), International School of Tourism (Thailand).Accredited trainer endorsed directly by Dr Edward de Bono.
Since 1999, Stuhas trained groups from Citibank, Shell, Ricoh, Jabra, Marriott, GSK, JWT,Accor Hotels, Air New Zealand, etc, and addressed conferences in every majorcity of the Asia Pacific - including the United Nations on innovation andtrends in tourism.
TEDx Creativity& Collaboration event MC.
MAP：
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