【国内政策及事件动态】
📣TikTok Shop自2026年1月8日起，将对德国、西班牙、法国、意大利和爱尔兰五个欧盟国家站点的平台佣金进行调整，从目前的5%上调至9%，部分品类如电子产品的佣金仍适用7%的较低费率。
📣SHEIN平台年末大促各项营销活动仍在持续报名中，从“年末大促活动”到“新品活动”，报名时间截至12月17日，活动时间持续到1月4日。卖家可登录【卖家后台】-【营销活动】报名，加之平台的站内外亿级曝光加持，抢占爆单黄金期。
【如何抓住一年中最后的关键营销节点，做出相应准备？】
1⃣️12月18日，卡塔尔国庆节，又称“建国者纪念日”，是卡塔尔每年举行的官方纪念日。✅选品建议：将卡塔尔传统图案，如国旗元素、沙漠花纹等，与定制手机壳、充电宝、家居装饰品等现代产品相融合。
2⃣️12月24-25日，平安夜/圣诞节，是以基督教文化为主流的西方国家最重要的公共假日之一。✅这天人们通常在家中装扮圣诞树、互赠礼物、举办聚会等来庆祝节日。相关节日用品，装饰品、彩灯、烘焙、节日服装等产品会大卖。
3⃣️12月26日，在英国、加拿大、澳大利亚、多巴哥、新西兰等英联邦国家，圣诞节后的第二天（12月26日），是一个公众假期，被称作节礼日。✅选品建议：所有品类，与圣诞节类似，突出 "节后大甩卖"、"超值清仓" 主题。
【Domestic policy and event updates】
📣 From January 8, 2026, TikTok Shop will adjust the platform commission for its sites in five EU countries, namely Germany, Spain, France, Italy, and Ireland, from the current 5% to 9%. However, for certain categories such as electronic products, the lower commission rate of 7% will still apply.
📣 Registration for various marketing activities of SHEIN's year-end promotion is still ongoing. From the "Year-end Promotion" to the "New Product Promotion", the registration deadline is December 17th, and the promotion will last until January 4th. Sellers can log in to [Seller Backstage] - [Marketing Activities] to register. With the platform's billion-level exposure both inside and outside the website, it is the golden opportunity to seize and achieve explosive sales.
【How to seize the last key marketing opportunity of the year and make corresponding preparations】
1️⃣ December 18th is Qatar National Day, also known as "Founder's Day", which is an official commemorative day held annually in Qatar. ✅ Product selection suggestion: Integrate traditional Qatari patterns, such as national flag elements and desert patterns, with modern products like customized phone cases, power banks, and home decorations.
2️⃣ December 24-25, Christmas Eve/Christmas Day, is one of the most important public holidays in Western countries where Christian culture prevails.
✅ On this day, people usually decorate Christmas trees, exchange gifts, hold parties, and other activities at home to celebrate the holiday. Products related to the holiday, such as decorations, colored lights, baking goods, and festive clothing, will sell well.
3️⃣ On December 26th, in Commonwealth countries such as the United Kingdom, Canada, Australia, Tobago, and New Zealand, the day after Christmas (December 26th) is a public holiday known as Boxing Day. ✅ Product selection suggestion: Similar to Christmas, all categories should highlight the themes of "post-holiday sales" and "great value clearance".
