In May, Hilton embarked on their annual Global Pricing Week. The aim of this week was to focus on three strategic revenue management pillars: Drive Peak Night ADR, Win the Off Season, Win the Year and Grow Shoulder Night Revenue. While these pillars may seem simple, they are powerful.
Global Pricing Week was an opportunity to challenge and improve strategy as well as grow and share the understanding of how and what we do each day to maximize our hotel’s performance. During this week our team focused on each one of these topics with webinars, training and sharing best practice & top tips. Our CRMs themed their weekly revenue meetings to incorporate pricing discussions, whilst in RMCC Asia Pacific office in Shanghai we added some fun events to engage the team on mix (smoothie day), fair market share (spontaneous pizza day) and sharing best practice (MVP – Most Valuable Player day).
At the end of the week both CRMs and hotel teams were asked to complete a survey around which areas they had spent time focusing on during the week, and how we can continue to enhance and improve this key strategic focused week in the future.
在五月，希尔顿开展了一年一度的全球定价周，重点关注实施以下三大战略：提高高峰期平均房价，如何赢在淡季，以及提高平季收入。这三点看似简单，但只要能把握住，其影响不可小嘘。
希尔顿全球定价周是一个挑战和改进战略的绝好机会，同时为增强和分享如何最大限度地提高酒店业绩提供了很好的平台。 在这一周，活动主要通过网络研讨会，培训课和经验分享的方式开展。收益经理们也将此话题带入每周收益管理会议的讨论中。在亚太收益管理中心，我们开展了一系列活动以激励员工，让定价周变得有趣。我们举办了以市场细分为主题的奶昔下午茶活动，以关注市场份额为主题的披萨午餐，和围绕经验分享为主题的最有价值玩家评选。
最后，收益管理经理和酒店共同完成了问卷调查，阐述这一周的重点关注方向，也对今后如何更好的开展定价周活动提出了建议。
#RMCCSocialBuzz
