First encounter with Hamptonality 与希尔顿欢朋的第一次邂逅

RMCCSocialBuzz

2017-05-06

导读：RMCC and Hampton by Hilton China has their first meeting in mid-April!RMCC和铂涛集团希尔顿欢朋酒店的中国管理团队在4月会面！

In mid-April, a team from RMCC Asia Pacific travelled down to Guangzhou to meet with the Hampton by Hilton China management team, part of the Plateno group. This meeting was a great opportunity for both parties to connect with each other for the first time and to understand better how we could collaborate in the future. Chris Cranford, Mikael Bouchet, Clay Gu and Joe Tang presented on how RMCC APAC operates, how we communicate and drive performance for our hotels, and how we continue to innovate to constantly improve the value proposition we offer.

在 4 月中旬，希尔顿集团亚太区收益管理整合中心的一支团队一路来到广州，会见了铂涛集团希尔顿欢朋酒店品牌的中国管理团队。这是双方的第一次见面会议，为彼此加深了解，以及日后可能带来的合作关系和机遇打下了良好的基础。Chris Cranford，Mikael Bouchet，Clay Gu 和 Joe Tang 介绍了中心是如何运作、如何通过有效沟通和熟练业务帮助我们的酒店提高业绩，以及如何不断创新和进步，不断提高我们的服务价值。

Clay, Mikael, Chris and Joe in Hampton by Hilton China office

It was also great experience for us to get exposure to how much the brand has been developing itself in China. Franky Zhu, Director of Product & Operations, gave us a fantastic presentation on what the Hampton culture is all about, how it is being implemented in each hotel in China, and what the aggressive expansion plan is. Hampton by Hilton China has already opened more than 10 hotels in China, including key gateway cities such as Guangzhou and Sanya, and has another 100 signed properties. The brand also reached many secondary cities, being the first international brand that sets foot there (i.e. Jilin, Suining).

The team is young and very energetic, and what’s more is that they really live by its motto: “Hamptonality starts with Me!”

此次会面让我们很好的了解了希尔顿欢朋品牌在中国的发展现状和前景。产品运营总监Franky Zhu给我们带来了一段精彩的关于希尔顿欢朋文化的演讲——他们如何把品牌文化注入欢朋在中国的酒店，以及他们在中国的飞速扩张计划。希尔顿欢朋品牌已经在中国开设了10多家酒店，其中包括广州和三亚等关键门户城市，还有100家签约酒店。该品牌也在中国许多二线城市成为当地首家入驻的国际品牌（如：吉林，遂宁等）。

欢朋团队年轻，积极，有活力。更重要的是流淌在每个欢朋人血液里的座右铭：“Hamptonality，从我开始！”

RMCC and Hampton by Hilton China Team together

History of Hampton by Hilton

Originally, the hotel chain was founded in 1984 as Hampton Inn, a budget hotel by the Holiday Corporation. The first hotel was a two-story, exterior-entrance building with 128 guest rooms located in Memphis, Tennessee. In late-1989, after some financial difficulties, Holiday Corporation prepared to sell its hallmark Holiday Inn hotels and started the holding company Promus Hotel Corporation, which included Hampton Inn, Embassy Suites, and Homewood Suites. With this change, Promus re-invested in the Hampton Inn brand and began its change from a budget hotel to a middle-market hotel to compete with their freshly sold former brand. The hotel chain was the first of the mid-price hotels to offer free continental breakfast and the first to introduce the"100 percent satisfaction guarantee". By 1990, the Hampton Inn chain included over 220 properties with more than 27,000 rooms. Hampton Inn and Suites was introduced in 1995, which featured two-room suite style hotel rooms complete with living room and kitchen areas.

In 1999, the Promus Hotel Corporation was bought by Hilton Worldwide. In 2004, as part of the "Make it Hampton" initiative, Hampton began upgrading its hotels including the production of an alarm clock which featured an easy-to-set alarm and an MP3 player hook-up. Other changes made during the upgrade were the switch to white bedding, adding hot food items to continental breakfast options and free high-speed internet to rooms. In 2012, under the "Perfect Mix" initiative, the company completed upgrades to the lobbies of its hotels adding more social space. Hampton continued to renovate its spaces with a campaign introduced in 2013, directed towards younger clientele that included in-room mini-fridges, new bedside tables with power access, updated bathrooms, and updated hotel exteriors. Hampton by Hilton has been ranked in the top 5 in Entrepreneur's Franchise 500 from 2010-2015.

Hampton by Hilton now has more than 2,200 hotels in more than 20 countries.

希尔顿欢朋的历史

欢朋酒店连锁品牌最初成立于1984年，是由Holiday Corporation经营的经济型酒店。第一家酒店是位于田纳西州孟菲斯的一个拥有128间客房，两层楼的大厦。1989年底，经历财务危机之后的Holiday Corporation准备出售其标志性的假日酒店，并成立了控股公司Promus Hotel Corporation，其中包括欢朋酒店品牌，安泊酒店品牌和欣庭酒店品牌。伴随这一变化，Promus再次投资了欢朋酒店品牌，并从经济型酒店开始转变为中端市场酒店，与其刚出售的品牌进行竞争。欢朋酒店是第一家提供免费欧式早餐的中档酒店，也率先引入了“百分百满意保证”的理念。到1990年，欢朋酒店连锁品牌共有超过220家酒店，超过27000间客房。欢朋酒店套房于1995年推出，其特色是两室风格的酒店套房，配有起居室和厨房区。

1999年，希尔顿全球公司收购了Promus酒店集团。在2004年，作为“希尔顿欢朋”计划的一部分，希尔顿开始了欢朋品牌酒店的全面升级，包括配备容易设置又能连接MP3的闹钟。整个品牌升级还包括使用白色床上用品，欧式早餐以外提供热食选项，并向客房提供免费高速上网。 2012年，在“完美组合”计划下，公司完成了对酒店大堂的升级，增加了更多的社交空间。希尔顿欢朋酒店继续在2013年推出针对年轻客户的翻新，包括室内迷你冰箱、带电源的新床头柜、现代的浴室和新的酒店外观。

希尔顿欢朋酒店从2010年至2015年，连续5年在企业连锁500强中排名前五。目前，希尔顿欢朋酒店在全球20多个国家拥有2200多家酒店。