在刚刚过去的三月，希尔顿亚太区收益管理整合中心（下称RMCC）首次正式接入了两家特许经营酒店。对我们来说这是一项里程碑式的成就，也将极大地提升我们在区域收益管理方面的影响力。中心成立五年以来，一直致力于服务自有自营的酒店。这个重大成就标志着RMCC将拓展服务领域，以接入亚太区其余还未加入我们的特许经营酒店。
Last month, RMCC APAC reached a key milestone which will positively increase our revenue management impact on the region. We have officially onboarded our first two Franchise properties. The center has solely managed ‘Owned and Managed’ assets for its first 5 years of existence and this milestone will allow us to expand our scope of support to the remaining franchised hotels in Asia Pacific region.
在酒店行业，相较于自有自营而言，特许经营是一种管理协议，可按照明确的规定和手续，提供具体的服务（如品牌、预订系统等）。虽然是酒店是由加盟方运营的，但是所有的系统和标准作业流程还是按照品牌方的标准来的。这种经营模式的优势在于，特许经营合同授权加盟方使用品牌方旗下为人熟知且受欢迎的品牌，同时也能享受品牌方提供一系列有助于商业发展的工具来推动酒店的生意。
In hospitality industry, a franchised hotel can be vaguely compared to a chain, since it is a management agreement that provides certain services (brand, reservation system, etc.) in return to follow specific regulations and procedures. Franchisees operate business for themselves but not by themselves. Beneficial is that the Franchisees can brand their hotel with a well-known and popular brand, while the franchise contract provides them with a powerful set of tools to drive new business.
我们分别于3月5日和9日迎来了我们的第一、第二家特许经营酒店，它们分别是位于新西兰的惠灵顿希尔顿逸林酒店和位于日本的轻井泽希尔顿格芮精选酒店。两家酒店目前都处于开业前筹备阶段，预计在今年第二季度正式开门迎客。
We have welcomed Doubletree by Hilton Wellington (March 5th) and Kyukaruizawa Kikyo, Curio Collection by Hilton (March 9th) into our pre-opening support model. Both hotels will join Hilton portfolio in Q2.
惠灵顿希尔顿逸林酒店
Doubletree by Hilton Wellington
酒店外观/Exterior
酒店餐厅/Restaurant
夜幕下的惠灵顿港/Wellington Harbour by Night
拥有106个全新房间的希尔顿逸林酒店预计将于今年六月份在新西兰正式开业。我们的时尚酒店位于惠灵顿中央商业区核心地带，地理位置优越，距离惠灵顿缆车仅举步之遥，同时邻近特巴巴博物馆、惠灵顿海滨和新西兰国会等景点。酒店距离机场仅 20 分钟车程，距离高尔夫球场 15 分钟车程。
将以下链接复制到浏览器以获更多信息：
This brand new 106 room property in New Zealand is scheduled to open in June of this year. Ideally located in the heart of Wellington’s central business district, our stylish hotel is just a stone’s throw away from the Wellington cable car and we are nearby attractions such as Te Papa Museum, Wellington Central Waterfront and New Zealand's Parliament House. We are also just 20 minutes’ drive from the airport and 15 minutes’ drive from the golf course.
Copy & paste the link below to your browser to find out more:
http://doubletree3.hilton.com/en/hotels/new-zealand/doubletree-by-hilton-wellington-WLGNTDI/index.html
到达方式：
从中国的主要城市出发，您可以在澳大利亚或新西兰境内转机前往惠灵顿，耗时最短的转机航班由新西兰航空执飞并在奥克兰进行中转。
到达机场后，可以乘坐机场巴士直接抵达酒店。
Directions:
You may fly to Wellington from all major cities in China with connecting flights in New Zealand or Australia. The shortest connecting flight is with Air New Zealand through Auckland.
After arrived, you can take airport shuttle which will drops you right outside the hotel.
轻井泽希尔顿格芮精选酒店
Kyukaruizawa Kikyo, Curio Collection by Hilton
酒店庭院/Courtyard
酒店婚礼教堂/Wedding Chapel
酒店水疗中心/Spa Center
酒店客房/Guestroom
我们在日本的第一家格芮精选酒店拥有50间由轻井泽建筑师桥本幸雄精心设计的房间。 这家令人惊艳的酒店预计在四月底开始营业。轻井泽希尔顿格芮精选酒店是体验奢华，愉悦身心的休闲胜地。 酒店坐落于轻井泽山区葱郁的土地上，距离东京车程仅一小时，拥有宁静的氛围和真正“无微不至”的待客之道。
将以下链接复制到浏览器以获更多信息：
Our first Curio product in Japan boasts 50 exquisitely designed rooms by architect Yukio Hashimoto in Karuizawa. This stunning property is scheduled to open at the end of April. Experience a luxury retreat that delights all senses at Kyu Karuizawa Kikyo, Curio Collection by Hilton. Nestled amid lush grounds in the mountain village of Karuizawa, just an hour outside Tokyo, our hotel inspires with its peaceful ambience and genuine “omotenashi” hospitality.
Copy & paste the link below to your browser to find out more:
http://curiocollection3.hilton.com/en/hotels/japan/kyukaruizawa-kikyo-curio-collection-by-hilton-MMJKZQQ/index.html
到达方式：
从中国出发每天有多趟直达东京的航班。
在东京站乘坐JR新干线，到轻井泽站下（约76分钟），出站后步行15分钟或者打车5分钟即可抵达酒店。
Directions:
There're many direct flights to Tokyo every day from China.
Board the Shinkansen high-speed train from Tokyo to Karuizawa for a 76 min ride. Then 15 minutes’ walk from the north exit of Karuizwa station or five minutes by taxi to the hotel.
在此，我们也十分荣幸地向大家介绍RMCC的首位管理特许经营酒店的区域收益经理——陈艾伦(Ellen)。Ellen于2017年8月加入RMCC收益分析员的团队， 并担任高级收益分析员一职。在顺利地从收益经理发展培训项目“毕业”后，Ellen在今年二月份晋升为区域收益经理，并成为了我们特许经营服务项目的探索先锋。她一直致力于为特许经营酒店创建最初的报告模型，确保为酒店顺利开业做好筹备。作为一名千禧一代团队成员，Ellen一直期待着能环游世界，探索各地有趣的事情。她对管理希尔顿旗下不同品牌的酒店充满了热情和期待！
We are also pleased to introduce our first franchise CRM, Ellen Chen. Ellen Joined RMCC in August 2017, and started her journey as senior revenue analyst with the RA Team. After successfully completing the Revenue Manager Development process, Ellen was promoted to CRM in February and is pioneering our franchise support models. She has dedicated her energy into building an initial report model for franchised hotels and ensuring the hotels are set up for a successful opening. As a millennial, she is looking forward to travel around the world and explore local fun activities. She is passionate and excited about working with a diversified portfolio!
