Posted DEC. 15, 2014 by Business Insider
美国年轻人已经不再关注印刷媒体了？不好意思，你好像想错了。据Nielsen报道，目前只有20%的美国青少年购买电子书，而18到29岁、30岁到44岁年龄段人群购买电子书的比例也同样很低，分别占23%和25%。此外，美国年轻人购买图书的原因也是五花八门，不过主要还是基于对作家过去作品的印象来做决定。
We recently wrote about how young people don't care much about print media. As it turns out, despite their tech-savvy reputation, today's youth are still in love with books, and even prefer to buy print copies over digital. According to Nielsen, only 20% of teenagers purchase electronic books, compared with 23% of 18-to-29 year olds and 25% of 30-to-44 year-olds.
What's more interesting is how they choose which books to read. Based on Nielsen data charted for us by BI Intelligence, American teenagers choose books based mainly on the author's previous works (nearly half of all respondents said the author's body of work is a "major influence"). Thenext two most important factors are physical browsing through bookstores and libraries. Social media and online retailers like Amazon appear to have very little influence over what books teens choose to read; blogs and "reader sites" like Goodreads even less so.
