AUTHOR
Raising money for your startup is hard, especially if you have never done that before.
Following hundreds of great founders raising money for their startups, we have developed a checklist with all the steps we follow every time.
You can learn from their experience and plan your fundraising in a way that makes it more successful and smooth.
CHECKLIST
Startup Fundraising
Step By Step Checklist for successfully raising money for your startup. Everything you need to know for getting an investment in one simple checklist. Dont forget to follow us, we will be publishing details on each step in the coming days
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Are you ready for your startup fundraise? / Getting the basics right
Is your Business Idea Working?
Is your Team Complete?
What are your Unique Selling Points?
Define why you want to Raise money
Define the type of Investors you want
Do you want Money or Also expertise
What are you looking for in an investor
Check other financing options
Define & check technical details / the setting and preparations
Put a teammate in charge of the Fundraising
Choose advisors / Counsels for the round
Decide How much you have to raise
What are you going to spend the money on?
How much equity are you willing to give to your investors?
How are you going to raise? Convertible / Safe / Priced Round
Is your Business Idea Working?
Get yourself and your documents ready / financial models and the storyline
Talk to other founders to learn
Collect Data for Financial Modelling
Agree on Key assumptions for financial Models
Play with Different scenarios
Choose the final version of the financial model to be sent out
Craft Content & storyline for pitch deck
Decide on the slide to include
Collect traction metrics for pitch deck
Create a draft deck (strawman)
Design final pitch deck
Run test pitch with your colleagues
Answer Common Investor Questions
Practice, Practice practice
Run your fundraising process / Contacting Investors
Create an investor CRM
Create a Target List of investors
Research Investment Focus of investors
Create a contact strategy for every investor
Ask for Intros
Talk to other founders who got investments from your targets
Schedule meetings and pitch investors
Create and send out regular investment updates
Create investor criteria list
Evaluate investors based on this list
Push for Commitments
Negotiating the terms / Practice and go for it
Mentally change the role to understand what's important to the investor
Model your cap table
Model exit scenarios with modern terms
Check the term sheets with current terms
Check your term sheets with a Lawyer, other founders or public example
Agree on Term sheets
Finish the investment / Make your decision and celebrate
Choose the investors you want to work with
Prepare final contract with a lawyer
Sign the relevant legal Documents
Celebrate with your team
Prepare a Press release
Work hard to provide value to your investors as the money is not free :)
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