在展会上，第一句话往往决定了客户是否愿意停留。许多外贸人虽有优质产品和专业展位，却因一句简单的“Can I help you?”错失良机。展会的关键在于主动吸引、快速破冰、精准沟通、获取线索并推动后续跟进。
本文整理了实用且地道的展会英语话术，涵盖从吸引客户进站到留下联系方式的全流程，帮助外贸从业者高效沟通，提升成交概率。
一、吸引买家进展位
通过提供福利或直击痛点，迅速吸引路过买家注意，激发兴趣，引导其进入展位。
Welcome to our booth! We’re giving out free brochures—would you like one?
This new product improves efficiency by 20%! Would you like to see how it works?
We’re offering exclusive show discounts—come in to learn more!
Would you like a bottle of water? Our top-selling models are right here.
Interested in EU markets? We’ve got CE-certified models ready for export.
Free samples for qualified buyers—just tell us what you’re looking for.
二、买家进展位：开场白 + 需求速问
以开放式问题自然开启对话，在轻松交流中了解客户行业背景与采购需求，为后续推荐打下基础。
Nice to meet you! Are you looking for any specific product today?
Feel free to take a look—do you have any questions about our products so far?
Which industry are you in? That helps us recommend better options for you.
Have you worked with Chinese suppliers before? We can fully adapt to your needs.
Is this your first time at the exhibition? Let me introduce our most popular products to you.
Where are most of your customers located?
三、介绍产品：讲痛点 + 说优势
结合客户需求，突出产品核心卖点与竞争优势，用数据和专业性增强说服力。
This model is waterproof—perfect for outdoor use like camping or hiking.
This product is made with durable premium steel—it guarantees long-term performance for at least 5 years.
If you’d like, we can make it in your preferred color or size—no problem at all.
It comes with a three-year warranty—we’ll repair or replace if any quality issue occurs.
Compared to similar products, it’s 10% cheaper—same quality, better value.
四、送别客户：留线索 + 促跟进
在客户离开前获取联系方式，明确后续动作，确保展后及时跟进，提高转化率。
Thanks for visiting! Here’s my business card—feel free to reach out anytime.
I’ll send you a detailed quote later—could you confirm your email?
You mentioned wanting a sample—I’ll arrange the shipment next week, no problem.
Shall we connect on WhatsApp? It’s easier to share product photos and videos.
We’ll have a short meeting after the show—would you like to join us?
Thanks for your time—I’ll follow up in two days to answer your questions.
灵活运用以上话术，保持自然流畅的表达，有助于在展会期间建立更多有效客户联系，提升合作机会。
