一封回复率达21%的高效开发信
这封开发信曾实现57%的打开率与21%的回复率，并成功转化7个新客户。以下是其核心结构与写作逻辑：
Dear Jason,
We have an idea that I can explain in 10 minutes which can get your company its next 100 best customers.
以客户利益为切入点，激发好奇心，制造“诱饵效应”。
This idea is used to help our client/Target market/competitors almost triple their monthly run rate.
强化价值主张，用实际成果增强可信度。
Let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?
明确行动号召，直接邀约短时沟通，降低客户决策成本。
基于该模板的开发信拓展示例
示例一：聚焦客户需求痛点
Hi, Dear xxx,
Are you interested in saving some money? Are you interested in good quality with nice price? And are you interested in small order with fast delivery?
通过提问方式精准切入买家核心关注点。
So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10 years. Below is our best seller, pls check it. Any interested, more information & FREE SAMPLE will be provided for your reference.
突出企业资质与优势，并以免费样品作为转化激励。
Hope to hear from you soon. Good Business Start Here!
示例二：限时促销推动采购决策
Dear XX:
To thrill the market and develop new products in the market, we are running our yearly biggest promotion. All of attached items enjoy discount up to 10%.
首段清晰传达促销目的与力度，提升吸引力。
Our promotion will start from FEB. 10th to FEB. 20th. Please catch up with this yearly biggest promotion to gain a big advantage in both price and market trends.
设定明确有效期，营造紧迫感，促进快速下单。
Waiting for your active action. Best Regards.
28个外贸常见问题回复模板
01 催促下单（库存紧张）
Dear X,
Thank you for your inquiry. Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon. Please place your order as soon as possible. Thank you!
Best regards,
(name)
02 回应买家砍价
Dear X,
Thank you for your interest in my item. I am sorry but we can’t offer you that low price you asked for. We feel that the price listed is reasonable and has been carefully calculated and leaves me limited profit already. However, we’d like to offer you some discounts on bulk purchases. If your order is more than X pieces, we will give you a discount of xx% off. Please let me know for any further questions. Thanks.
Sincerely,
(name)
03 断货通知
Dear X,
We are sorry to inform you that this item is out of stock at the moment. We will contact the factory to see when they will be available again. Also, we would like to recommend to you some other items which are of the same style. We hope you like them as well.
Please let me know for any further questions. Thanks.
Best Regards,
(Your name)
04 因周末延迟回复致歉并提供优惠
Dear X,
I am sorry for the delayed response due to the weekend. Yes, we have this item in stock. And to show our apology for our delayed response, we will offer you 10% off. Please place your order before Friday to enjoy this discount. Thank you!
Please let me know if you have any further questions. Thanks.
Best Regards,
(Your name)
05 提醒支付折扣即将结束
Hello X,
Thank you for the message. Please note that there are only 3 days left to get 10% off by making payments with Escrow (credit card, Visa, MasterCard, moneybookers or Western Union). Please make the payment as soon as possible. I will also send you an additional gift to show our appreciation.
Please let me know for any further questions. Thanks.
Best regards,
(Your name)
06 合并订单及修改价格操作说明
Dear X,
If you would like to place one order for many items, please first click "add to cart", then “buy now”, and check your address and order details carefully before clicking “submit”. After that, please inform me, and I will cut down the price to US$XX. You can refresh the page to continue your payment. Thank you.
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
07 提醒尽快付款
Dear X,
We appreciate your purchase from us. However, we noticed you haven’t made the payment yet. This is a friendly reminder to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item.
If you have any problems making the payment, or if you don’t want to go through with the order, please let us know. We can help resolve the issues or cancel the order.
Thanks again! Looking forward to hearing from you soon.
Best Regards,
(Your name)
08 订单超重无法享受小包免邮
Dear X,
Unfortunately, free shipping for this item is unavailable; I am sorry for the confusion. Free Shipping is only for packages weighing less than 2kg, which can be shipped via China Post Air Mail. However, the item you would like to purchase weighs more than 2kg. You can either choose another express carrier, such as UPS or DHL (which will include shipping fees, but are much faster). Alternatively, you can place separate orders, each under 2kg, to take advantage of free shipping.
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
09 关于海关税说明
Dear X,
Thank you for your inquiry. I understand you are concerned about potential extra costs. Based on past experience, import taxes fall into two situations: First, in most countries, similar small or low-cost items do not incur additional buyer-side expenses. Second, in some cases, buyers may need to pay import taxes or customs charges. Specific rates vary—please consult your local customs office.
Thank you for your understanding!
Sincerely,
(Your name)
10 物流风险导致无法发货至某国
Dear X,
Thank you for your inquiry. I am sorry to inform you that our store is unable to provide shipping service to your country. However, if you plan to ship your order to another country, please let me know—we may be able to accommodate future orders.
Thank you for your understanding!
Sincerely,
(Your name)
11 已发货通知
Dear X,
Thank you for shopping with us. We have shipped your order (order ID: xxx) on Feb. 10th via EMS. The tracking number is xxx. Delivery typically takes 5–10 workdays. Please track the shipment for updates. Thank you for your patience!
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
12 物流出现问题后补发
Dear X,
Thank you for your inquiry. We confirm the package was sent on Jan 16, 2014, but did not reach you due to delivery issues. We have re-sent your order via EMS; the new tracking number is XXX. It usually takes 7 days to arrive. We apologize for the inconvenience and thank you for your patience.
Best Regards,
(Your name)
13 不支持免费样品时的回复
Dear X,
Thank you for your inquiry. Regarding your request, I regret that we cannot offer free samples. To evaluate our product, we recommend ordering a single unit (price slightly higher than bulk). Otherwise, you may proceed with a full quantity order. Every product is carefully inspected—we stand behind our quality and trustworthiness.
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
14 未付款订单提醒
Dear $buyer,
We have received your order for XXXXXX, but it appears unpaid. If you need assistance with price, size, or other details, please contact me. Once payment is confirmed, I will process and ship your order promptly. Thanks!
Best Regards,
$my name
15 已付款订单确认
Dear $buyer,
Your payment for item XXXXXXXXXXXXXX has been confirmed. We will ship your order within XXX business days as promised. After shipment, you will receive an email with the tracking number. If you have any questions, please let me know. Thanks!
Best Regards,
$my name
16 发货后通知物流信息
Dear $buyer,
The item XXXXXXXXXXXXXX you ordered has been shipped. Tracking number: XXXXXXXXXXXXXX. Shipping status: XXXXXXXXXXXXXX. You will receive it soon. Thank you for your support!
Best Regards,
$my name
17 客户投诉产品质量问题
Dear $buyer,
I am very sorry to hear about that. I carefully checked the order and packaging before shipping, so damage likely occurred during transit. I sincerely apologize for the inconvenience. As compensation, I will offer you a greater discount on your next purchase. Thank you for your understanding.
Best Regards,
$my name
18 订单完成感谢
Dear $buyer,
I’m happy you’ve received your order. Thank you for your support. I hope you’re satisfied with the items and look forward to doing more business with you in the future.
Thanks!
$my name
19 提醒买家留评价
Dear $buyer,
Thank you for supporting our store. We are continuously improving our service, quality, and sourcing. Your positive feedback would be greatly appreciated—it encourages us to keep growing. If you need any help, don’t hesitate to reach out.
Best Regards,
$my name
20 货物断货处理
Dear $buyer,
We are very sorry that the item you ordered is currently out of stock. I will contact the factory to check restocking timelines. In the meantime, I recommend similar styles—we hope you’ll like them too.
Please let me know if you need assistance. Thanks!
Best Regards,
$my name
21 折扣激励
Dear $buyer,
Thanks for your message. If you purchase both XXXX items, we can offer you a XXX% discount. Once payment is confirmed, we will ship promptly.
Please feel free to contact us with any questions.
Thanks & Best regards!
$my name
22 买家议价回应
Dear $buyer,
Thank you for your interest. Unfortunately, we cannot accept the lower price you proposed—the listed price is already carefully calculated with minimal profit margin. However, we can offer a XXX% discount if you purchase more than XXXX pieces in one order. Please let me know if you have further questions. Thanks!
$my name
23 大量订单询价回复
Dear $buyer,
Thank you for your inquiry. A single sample costs $XXXX USD including shipping. For orders of XXX pieces or more, we offer a bulk price of $XXXX USD/piece with free shipping. I look forward to your reply.
Regards!
$my name
24 买家要求免运费
Dear $buyer,
Sorry, free shipping is not available for orders sent to XXXXXXXXXXXXXX. However, we can offer you a XXX% discount on shipping costs.
$my name
25 未付款订单调价后再次催款
Dear $buyer,
We’ve adjusted your price and given you a XXX% discount on the original shipping fee. Our quoted price is already below market level, and shipping costs are high—our profit margin is very limited. We hope this meets your expectations. Feel free to contact me if you need anything else.
Best regards!
$my name
26 发货后买家未收货
Dear $buyer,
We dispatched the package on XXXXXXXXXXXXXX and contacted the carrier upon your feedback. The original package has been recovered and re-shipped via UPS. New tracking number: XXXXXXXXXXXXXX.
We apologize for the delay and hope you receive it soon. Please let me know if you have any issues.
$my name
27 推荐新品
Dear $buyer,
With Christmas/New Year approaching, XXXXXXXXXXXXXX shows strong market potential. Many customers are reselling it on eBay or in retail stores due to its high profit margin. We have ample stock. Click the link below to view: XXXXXXXXXXXXXXXXXXXXXXXXXXXX. Orders of 10+ units qualify for wholesale pricing at XXX. Thanks.
Regards
$my name
28 收到好评后的感谢回复
Dear $buyer,
Thank you for your positive feedback. Your encouragement motivates us to keep improving. We sincerely hope to serve you again in the future.
$my name
支持直销发货（Drop Shipping）
Dear $buyer,
We offer drop shipping service. Simply provide the shipping address, and we will deliver directly to your designated location.
$my name