KIWI Interactive｜Your Trusted On-Device Marketing Partner

As the global tourism market recovers, China – a strong tourism source market – continues to attract major overseas destinations and travel brands. With the surge in outbound travel, Chinese tourists are redefining how destinations are discovered, shared, and chosen, which brings both challenges and opportunities to travel brands. In an era of growing attention scarcity, how to effectively engage and convert Chinese tourists has become a key challenge for cultural and tourism brands.

As China is a highly mobile-first market. Native and immersive OEM ad placements enable natural, large-scale engagement through high-performance systems—leveraging impactful placements to keep your brand top-of-mind.

This post explores the role of OEM Advertising as a travel touchpoint, the trends shaping Chinese travel demand, and the strategies global destinations are using to engage audiences and convert interest into action. 

KIWI Interactive – Unlocking Full On-Device Growth Potential for Travel Advertisers

As an authorized partner of major media platforms including Apple Ads, Huawei, Xiaomi, Honor, and ByteDance's OceanEngine, Kiwi Interactive integrates ecological traffic across the three major mobile operating systems—Android, iOS, and HarmonyOS. It provides one-stop OEM digital marketing solutions for domestic and overseas advertisers, covering Marketing Strategy& Planning, Creative production, Ads Campaign Operation, Data analysis, and Technical support.

Kiwi Interactive has developed its own intelligent advertising platform (such as KASA) to enhance delivery efficiency. Leveraging 12 years of experience in mobile-first marketing, it customizes personalized promotion strategies for advertisers, pursuing a win-win balance between campaign performance and creativity. This enables Kiwi to effectively help international cultural and tourism advertisers accurately target their desired audiences, and achieve a complete ad conversion funnel from Impression → Engagement → Conversion.

Travel brand stand out with display ads, lock screen ads, and splash ads. App store features and push notifications keep your brand visible at the right moments.

Our campaigns are tailored to align with peak travel seasons and evolving traveler demand—ensuring your brand maintains high visibility exactly when travelers are most active.

We optimize campaigns to move users from impression to visit to action. Every step of the traveler's journey is aligned with your goals.

We are trusted by leading travel brands—backed by our deep audience insights, proven market expertise, and ready-to-deploy industry know-how. Every campaign is tailored to your brand’s goals, with targeted strategies and creative optimization working in tandem to deliver strong outcomes.

OEM Advertising as the Engine for Travel Inspiration – From Kiwi's Award-Winning Cases

With Huawei's ecosystem as its core marketing hub, Kiwi Interactive has launched a full-scenario marketing campaign for the AlUla Tourism Board. By integrating diverse resources and creative concepts across Huawei's internal and external platforms, and adopting a user-centric approach, the marketing strategy follows a three-step framework: "Identify Them → Reach Them → Engage Them". Starting from users' travel and daily life scenarios, AlUla's brand exposure penetrates users' daily behavioral paths, gradually embedding travel-related impressions in their minds—ultimately elevating AlUla from a little-known destination to a stunning standout.