Registering Your China Trademark – It’s Never Too Early!

Trademark registration is a must for every businessman to consider.

商标注册已经成为每一位商人都必须去考虑的问题。

Trademark is the company's intangible capital，and the advantage which would help improve the reputation of the products and company.

商标是公司的无形资本,它能够帮助你更容易地打造公司和产品的知名度。

The first and foremost action is to register your trademark in China Trademark office (CTMO).

不过首先你需要在中国商标局(CTMO)注册你的商标。

Step by Step Guidance:

下面SKY就为你一步一步指导：

Step 1：

Identify What to Register

步骤1:确定你注册商标的内容

The core protection you need to do business in China lies in your brand name and/or logo, and you should get them registered in both Chinese and English. As China differentiates image trademarks and text trademarks, you need, in most cases, register both separately.

Step 2:

Select a Chinese Name for Your brand/products

步骤2 如果要发展中国市场，可以给品牌取一个中国名字

International brands are usually discussed using a Chinese term among local consumers. As aresult, a potentially valuable Chinese brand/product name is of vital business interest. Ideally, your Chinese name should be a good phonetic translation but at the same time culturally sensible.

Step 3:

Narrow Down the Scopes of Business 

步骤3 确定你的商标要注册的类别

In China, each trademark filing has to apply to a specific business category, and local authority charges handing fees per registration. Therefore, it adds up set-up costs greatly when you want to protect your brand across the entire business range. You should work with SKY professional consultants on your registration strategy.

Step 4：

Feasibility search on China Trademark Office’s database

第4步 查询你的商标注册成功率

Conduct a pre-application search of the CTMO's database, to confirm whether your trademark is valid for registration. Here validity contains two aspects: 1) is your name taken? If so, you have to deal with the trademark squatter. 2) Is your name ‘distinctive' enough? If your name is a ‘general term’, your chance of getting your trademark registration approved is very small. In this both cases, you need to talk to SKY professional consultant for solutions and backup plans.

Step 5：

Initiate Your Trademark Registration in China

步骤5  准备材料、提交商标注册申请

Prepare necessary documents, such as your Certificate of Incorporation and passport data pages for Directors, having them translated in Chinese, then you are good to initiate the process. The China Trademark Office will typically confirm acceptance or rejection within 3 months. If the registration is successful, Official certificates of trademark ownership will be issued within 15 to 18 months .

Register early. 

Grow your business in China.

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但是如果你想在中国注册一个商标，有一些注意事项和法律法规也是你必须提前了解的，否则的话，它很有可能会影响到你商标的成功率哦。

Mistake 1

禁忌1

The trademarks is the same as or similar with the county’s name.

你的商标名字和国家名相同时不可以注册。

Likely, no trademark will be approved if they are the same as or similar with the name, the national emblem, or the flag of other country.

But there are two exceptions:

但有两种情况例外：

1.You have gotten the permission of the government.  你有政府的许可。

The applicant should submit the written documents to prove that the trademark have been registered in foreign countries, which is regarded as an evidence about the approval of foreign governments.

2. The trademark has other definite meaning, and will not cause any misunderstanding to the public.    你在国外已经成功注册了这个商标。

Mistake 2

禁忌2

The trademark only show the general name, pattern and type.

你的商标是一种通用名词时不可以注册。

Mistake 3

禁忌3

The trademark only indicates the production sites and time of the product

你的商标直接表明了你的产品生产地址或时间时不可以注册。

Above are some regulations about “Trademark Law”.

 If you want to know more about the “Trademark Law” or whether your trademark can be approved, please consult SKY and we will provide a professional Service for you.

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