山野风席卷餐饮设计圈，如何低成本造松弛感空间？雀公子江西菜&茶——设计从江西乡土与山野取灵感，让空间载赣味故事。
As the "mountain wild style" sweeps across the catering design circle, how to create a relaxed space at low cost? Quegongzi Jiangxi Cuisine & Tea has the answer – its design draws inspiration from Jiangxi's local culture and mountain wild landscapes, allowing the space to carry the story of Jiangxi's culinary flavors.
空间设计以“遇见生态山野，品味风情江西”为核心，摒弃高成本装饰，选用红砖红泥、竹编、土陶等本土元素构建基调。
Centered around the concept of "Encountering Ecological Mountain Wilds, Savoring the Charms of Jiangxi", the space design abandons high-cost decorations and adopts local elements such as red bricks, red clay, bamboo weaving, and earthenware to set the tone.
红砖红泥饰墙面，温润带纹理，拉近与江西山野的距离；软装加江西非遗竹编，纹饰缀餐具隔断传东方美；土陶餐具保本味、增故事感，低成本兼文化与实用。
Red bricks and red clay adorn the walls, which are warm and textured, bridging the distance between diners and Jiangxi's mountain wilds; Jiangxi's intangible cultural heritage – bamboo weaving – is integrated into the soft furnishings, with classic patterns decorating tableware and partitions to convey Oriental aesthetics; earthenware tableware preserves the original flavors of ingredients and adds a sense of local story, achieving both cultural value and practicality at low cost.
氛围营造上，我们将稻田意象融入空间，光影交错间仿佛置身风吹稻浪的江西乡野。更巧妙的是“赣菜+茶饮”的场景适配，猛火现炒的南昌油浸鱼、宜春炭火牛蛙等乡野菜香弥漫，搭配清爽解辣的公子茶，完美呼应 “一口江西辣，三口公子茶” 的品牌主张。
In terms of atmosphere creation, we integrate the imagery of rice fields into the space. Amidst the interlacing light and shadow, it feels as if one is in the Jiangxi countryside with rice waves swaying in the wind. More ingeniously, the space is adapted to the "Jiangxi cuisine + tea" scenario: the aroma of home-style dishes like Nanchang oil-soaked fish and Yichun charcoal-grilled bullfrogs, stir-fried over high heat, fills the air. Paired with the refreshing and spicy-relieving "Gongzi Tea", it perfectly echoes the brand's proposition of "One bite of Jiangxi's spiciness, three sips of Gongzi Tea".
雀公子新案凭借低成本山野风实现餐饮市场破圈，精准匹配年轻客群打卡与高性价比消费需求，落脚于都市场景下的地道赣味体验。The new project of Quegongzi has achieved a breakthrough in the catering market with its low-cost mountain wild style, accurately meeting the consumption needs of young customers for check-in and high cost-effectiveness, and finally focusing on the authentic Gan cuisine experience in urban scenarios.
