驾驭技术商业化的复杂挑战
Navigating the Complexities of Technology Commercialization
上海巢传科技有限公司的创立源于一个宏大的愿景——在电影制作与人工智能领域，搭建起连接中西方的桥梁。公司早期的试点项目与实践活动，成为检验各类方法有效性的关键试验场。通过这些实践，创始人胡艾迪深刻认识到哪些方法可行、哪些不可行，以及哪些亟待改进。这些宝贵的经验，塑造了巢传科技如今所采用的可扩展、模块化的运营模式——一种将创作技艺融入现代工业引擎系统，能够把创意转化为兼具文化共鸣与商业价值的项目模式。
Nest Technology was founded to bridge the gap between China and the West, particularly in therapidly evolving fields of filmmaking and AI. Early pilot projects served as a crucial testing ground, revealing what worked, what didn’t, and where refinement was needed. These lessons shaped the scalable, modular model Nest Tech uses today—a system that integrates timeless creative craft with modern industry, transforming ideas into projects with both cultural resonance and commercial impact.
公司战略的一个核心环节，是将人工智能融入传统电影制作流程。通过与英伟达、上海广播电视台及Toon Boom等全球领先企业的战略合作，巢传科技为中国乃至全球的创作者提供前沿的培训资源、技术支持与合作机会，确保其模式既具创新性，又具备商业可行性。
A key part of this strategy is serving as a hub for integrating AI into traditional filmmaking workflows. Throughstrategic alliances with global leaders such as Nvidia, Shanghai Media Group (SMG), and Toon Boom, Nest Tech provides cutting-edge training, resources, and opportunities for both Chinese and international creators, ensuring its model is both innovative and commercially viable.
一段融合激情、耐心、坚持、实践与专业的创业历程
A Personal Journey of Passion, Patience, Persistence, Practice, and Professionalism
巢传科技由美国创业者胡艾迪创立，他拥有超过30年的好莱坞及中国电影行业经验，其背后是一段充满韧性与适应性的奋斗史。胡艾迪秉持“激情（Passion）、坚持（Perseverance）与伙伴关系（Partnership）”三原则，将其视为创业路上的指引灯塔。从早期在“梦工厂”和“迪士尼”奋斗的辉煌岁月，到克服外籍人士在华创业所面临的种种挑战，他的每一步都凝结着汗水与智慧。这些经历为巢传科技奠定了坚实基础，这家公司承载着他的终极愿景——成为“一个让梦想翱翔的舞台”。
Founded by a creativeentrepreneur Eddie Lopez, who brings over 30 years of experience spanning Hollywood and China, Nest Tech is the result of a journey marked by resilience and adaptability. Eddie’s guiding principles are the “three Ps”: Passion, Persistence, and Partnerships. These values shaped his path, from his early work at DreamWorks Animation and Walt Disney Company to overcoming the unique challenges of building a business as a foreigner in China. His experience laid the foundation for a company that embodies his ultimate vision: a place where dreams take flight.
“每一次挑战都是成长的试金石，”胡艾迪感慨道，“那些宝贵的经验与教训，塑造了我们今天所拥有的可扩展、模块化模式。”
“Every challenge has been a proving ground,” Eddie says. “Those lessons have shaped the scalable, modular model we use today.”
开启上海交通大学学术之旅，开创影视制作人工智能新纪元
Embarking on an Academic Journey at Shanghai Jiao Tong University, Pioneering AI in Film Production
胡艾迪于十一年前移居上海。初来乍到之际，他在职业生涯中迈出重要一步——进入上海交通大学深造。最初，他通过在线学习完成本科学业，如今正攻读硕士学位，专注于人工智能在影视制作领域的变革性应用。在上海交大的求学过程中，他将数十年行业经验与前沿科技相融合，同时克服了外籍人士在华面临的独特挑战。通过学术深造，胡艾迪不仅实现了个人与职业的双重成长，更奠定了创业的基石——他正致力于以人工智能驱动的创新，重新定义叙事艺术。
After relocating to Shanghai 11 years ago, Eddie took a bold step in his career byenrolling at Shanghai Jiao Tong University (SJTU), one of China’s most prestigious institutions. Initially completing his bachelor’s degree online, he is now pursuing a master’s degree, focusing on the transformative application of AI in film production. His decision to join SJTU reflects a strategic vision: to merge decades of industry experience with groundbreaking technology while addressing the unique challenges faced by foreign professionals in China. Through his academic pursuits, Eddie is fostering personal and professional growth and laying the groundwork for his entrepreneurial mission to redefine storytelling through AI-driven innovation.
AI作为副手：艺术家引领，技术赋能
AI as Co-Pilot: Artists Lead, Technology Amplifies
胡艾迪倡导这样的理念：艺术家应始终掌握创作主导权，将人工智能视为变革性的助手，而非竞争对手。他强调艺术家独特视角的不可替代性，主张在借助人工智能赋能的同时，守护艺术家的创作本色，确保技术能够放大而非掩盖其原本的艺术意图。因此，在他的课堂中，人工智能扮演的是“协同创作助手”的角色。
Eddie champions a vision whereartists retain creative leadership, viewing artificial intelligence as a transformative assistant rather than a rival. He emphasizes the irreplaceable value of the artist’s unique perspective, arguing that while AI can empower, it is crucial to safeguard the artist’s creative essence—ensuring technology enhances, rather than overshadows, their original intent. In his classroom, AI functions as a “collaborative creative assistant.”
其一，人工智能作为“副手”。在学员制定好故事板计划的基础上，AI被用于生成概念艺术与背景，帮助他们快速实现视觉构思。生成的内容会与学员的创意声音和视觉风格保持一致，确保作品不偏离原创愿景。
First, AI acts as a “Co-Pilot.” Once students finalize their storyboard plans, they use AI to generate concept art and backgrounds, quickly bringing their visual ideas to life. The generated content aligns with the students’ creative voice and style, ensuring fidelity to their original vision.
其二，人工智能工具用于加速前期视觉开发。这让学员能更专注于叙事与导演层面的决策，而不必从头绘制所有视觉元素。通过AI生成素材，学员可以更高效地整合资源并进入后期制作阶段，如在CapCut或DaVinci Resolve中进行剪辑与润色。
Second, AItools accelerate early-stage visual development. This allows students to focus on narrative and directorial choices without hand-drawing every element. By leveraging AI-generated materials, they streamline resource integration and transition more efficiently into post-production, using tools like CapCut or DaVinci Resolve.
其三，人工智能更加支持个性化创作流程。AI并非取代创意，而是增强学员的表达能力，使其在保留创意同时，借助技术提升产出质量与效率。
Third, AI fosterspersonalized creative processes. Rather than replacing creativity, it amplifies students’ expressive abilities, enabling them to enhance both the quality and speed of their work while maintaining full creative control.
在胡艾迪的课程中，学员掌握AI辅助工作流程，但主导创作，进而在视觉叙事领域成为卓越的专业人士，为未来的职业发展打下基础。该项目的独特之处在于聚焦核心叙事能力、真实工作室流程及作品集级项目实践，所有训练均在符合行业标准的协作环境中展开。获得Toon Boom官方认证的学员，将创意转化为引人入胜叙事，并精通电影专业语言。胡艾迪通过融合尖端科技与永恒的创作法则，重新定义艺术教育，为培养新一代不可替代的创意领袖奠定基础。
In Eddie’s courses, students learn to harness AI-assisted workflows while retaining creative leadership, positioning themselves as exceptional storytellers in visual media and securing their future careers. The program’s uniqueness lies in its emphasis on core narrative skills, authentic studio processes, and portfolio-level projects, all within an industry-standard collaborative environment. Studentscertified by Toon Boom gain the ability to transform ideas into compelling narratives, master the professional language of film, and establish themselves in the film, animation, and gaming industries. By blending cutting-edge technology with enduring creative principles, Eddie is redefining art education and nurturing a new generation of irreplaceable creative leaders.
融入创新生态，共筑梦想家园
Integrating into the Ecosystem
巢传科技不仅是一家企业，更是一个孵化器与架构枢纽，致力于构建连接教学与产业的桥梁。公司深深扎根于本地创新生态，成为电影制作人、动画师与技术专家的核心聚集地。这一融合通过三大核心功能实现：
Nest Technology is an incubator-architect that builds sustainable pipelines to bridge education and industry. The company is deeply embedded in the local innovation ecosystem and serves as a central hub for filmmakers, animators, and technologists. This integration is demonstrated through three core functions:
1.Authorized Consulting Centers: As the authorized consulting center for Toon Boom software in China, Nest Tech provides artists with industry-standard tools and certified curricula.
2.Mentorship Programs: Through initiatives like the iDream Lab, Nest Tech connects aspiring creators with industry veterans, fostering a culture of mentorship and collaboration.
3.Community Events: The company hosts workshops, hackathons, and networking events, bringing together professionals from across the creative and tech industries.
1.官方授权咨询机构：作为Toon Boom软件在中国的官方授权咨询机构，巢传科技为艺术家提供符合行业标准的咨询服务，助力他们提升专业技能。
2.导师计划：通过如iDream Lab等项目，公司将有志青年创作者与行业资深人士紧密相连，营造导师文化与协作氛围，激发无限创意潜能。
3.社区活动：公司定期举办研讨会与交流活动，汇聚来自创意与科技行业的精英，共同探索未来趋势。
本地创新生态的强力支撑
The Role of the Local Innovation Ecosystem
巢传科技总部位于上海闵行区，坐落于零号湾全球创新创业集聚区内。这一得天独厚的地理位置为公司发展提供了有力支持。零号湾及其合作伙伴提供的便捷注册流程、低成本运营环境以及高效贴心的法律与会计服务，为公司成长奠定了坚实基础。在这一强大网络的支持下，巢传科技得以有效培养创意人才，推动行业持续发展。
Based in Shanghai’s Minhang District, Nest Technology operates as a key node within neoBay Global Innovation and Entrepreneurship Community. Its position within neoBay has been instrumental to its growth. This support has been tangible: neoBay has made the process of registering a company straightforward and affordable. Together with its partners, neoBay offers responsive legal and accounting services that were crucial for growth. By leveraging this robust network, Nest Tech effectively cultivates the next generation of creative talent.
