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【展后回顾】第22届中国景德镇国际陶瓷博览会

赢龙出海winbtb

2025-10-31

第22届中国景德镇国际陶瓷博览会

The 22nd China Jingdezhen International Ceramic Exposition

时间 | Time

2025 年 10 月 18 日 - 22 日

October 18th - 22th, 2025

地点 | Venue

景德镇国际会展中心

Jingdezhen International Convention and Exhibition Center

主办单位 | Organizer

中国国际贸易促进委员会

China Council for the Promotion of International Trade

中国轻工业联合会

China National Light Industry Federation

江西省人民政府

People's Government of Jiangxi Province

赢龙会展国际采购团大合影

Group Photo

展会概况

Exhibition Overview

第22届中国景德镇国际陶瓷博览会于2025年10月18日至22日在景德镇陶博城举办。本届展会以“1+3+6”为总体框架，吸引全球30多个国家的知名品牌参展，国际参与度创历史新高。

展会设置国际品牌陶瓷展区、日用陶瓷品牌展区等12个特色展区，总展览面积14万平方米，汇聚700多家商户、530家参展企业及1000余家采购商（含国际采购商200余家）。活动创新推出“1819陶瓷嘉年华”，涵盖景德镇大奖、上镇赶集、花车巡游等6大主题活动，并举办世界市长对话暨论坛、跨国采购对接会等3项专题活动。展会首次邀请上海合作组织秘书长及15国驻华使节参与，通过商协会承办实现市场化运营，引入电商平台开展线上线下同步展销。

International Ceramic Expo was held at Jingdezhen Ceramic Expo City from October 18 to 22, 2025. With the overall framework of "1+3+6", this expo had attracted well-known brands from more than 30 countries around the world, setting a new historical high in international participation.

The expo had set up 12 characteristic exhibition areas, including the International Brand Ceramic Exhibition Area and the Daily-Use Ceramic Brand Exhibition Area, with a total exhibition area of 140,000 square meters. It had gathered over 700 merchants, 530 exhibitors and more than 1,000 purchasers (including over 200 international purchasers). Innovatively, the expo had launched the "1819 Ceramic Carnival", which covered 6 major themed activities such as the Jingdezhen Award, the "Shangzhen Market" (a traditional market event), and the float parade. Additionally, 3 special events including the World Mayors' Dialogue and Forum, and the Cross-Border Procurement Matching Meeting were held.

For the first time, the expo had invited the Secretary-General of the Shanghai Cooperation Organization (SCO) and diplomatic envoys from 15 countries to participate. It had realized market-oriented operation through undertaking by chambers of commerce and associations, and introduced e-commerce platforms to carry out simultaneous online and offline sales.

前期准备工作

Preliminary Preparation Work

2025 年 10 月 18 日，“第 22 届中国景德镇国际陶瓷博览会”于景德镇国际陶博城盛大启幕。

赢龙团队利用大数据进行智能营销推广，积极开拓国外社媒推广渠道，加大展会品牌宣传力度，成功邀约到 61 家有关瓷器采购的国际采购商参与第 22 届中国景德镇国际陶瓷博览会。

On October 18, 2025, the "22nd China Jingdezhen International Ceramic Expo" grandly kicked off at Jingdezhen International Ceramic Expo City.

Winbtb leveraged big data for intelligent marketing promotion, actively expanded overseas social media promotion channels, and strengthened the brand promotion of the expo. Through these efforts, the team successfully invited 61 international purchasers engaged in ceramic procurement to participate in the 22nd China Jingdezhen International Ceramic Expo.

展会回顾

Exhibition Review

10月17日，在我司工作人员的陪同下，61 位采购商对鸣海陶瓷企业、驼峰陶瓷企业进行了实地考察，对产品的制作流程与工艺细节有了更加直观深入的了解，进一步激发了采购意愿，也为潜在订单的促成奠定了良好基础。

On October 17, accompanied by the staff of our company, 61 purchasers conducted on-site inspections of Narumi Ceramic Enterprise and Tuofeng Ceramic Enterprise. They gained a more intuitive and in-depth understanding of the product manufacturing process and technological details, which further stimulated their purchasing intention and laid a solid foundation for the finalization of potential orders.

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10 月 18 日上午，第 22 届中国景德镇国际陶瓷博览会在景德镇国际陶博城盛大启幕，领导嘉宾依次登台致辞，畅谈产业优势，共瞻未来蓝图，仪式礼成后，精彩纷呈的花车巡游接踵而至，众多国际采购商被巡游盛况所吸引，纷纷驻足观看，将活动推向又一个高潮。

On the morning of October 18, the 22nd China Jingdezhen International Ceramic Fair grandly kicked off at Jingdezhen International Ceramic Expo City. Leading guests took turns to take the stage and deliver speeches, talking about industrial advantages and looking forward to the future blueprint together. After the ceremony, a wonderful float parade followed one after another. Many international purchasers were attracted by the grand occasion of the parade, and they stopped to watch one after another, pushing the event to another climax.

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10月18日下午，2025景德镇陶瓷跨国采购对接会在主会场正式开始，61位采购商有序入场，穿梭于展区与供应商快速展开对话，深入探讨合作可能。展区内咨询声、讨论声、笑声交织，涌动着蓬勃的商业活力，将展会现场的热度持续推向高潮。

本次参会采购商收获颇多，签订了215份意向订单书，意向采购总额高达9736万元，实际达成金额约为1789万。

On the afternoon of October 18, the 2025 Jingdezhen Ceramic Cross-Border Purchasing Matching Meeting officially started at the main venue. 61 purchasers entered the venue in an orderly manner, shuttled through the exhibition area, quickly initiated conversations with suppliers, and in-depth discussed the possibilities of cooperation. Inside the exhibition area, the sounds of inquiries, discussions, and laughter intertwined, surging with vigorous commercial vitality and continuing to push the enthusiasm of the exhibition site to a climax.

The purchasers participating in this meeting gained substantial achievements: they signed 215 letters of intent for orders, with the total intended procurement amount reaching as high as 97.36 million yuan, and the actual concluded amount was approximately 17.89 million yuan.

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结语

Conclusion

第22届中国景德镇国际陶瓷博览会的圆满成功，离不开广大参展商、观众以及各界朋友的大力支持与参与。我们期待在未来的日子里，能够继续携手并进、共创辉煌！

The complete success of the 22nd China Jingdezhen International Ceramic Fair is inseparable from the strong support and participation of the majority of exhibitors, visitors and friends from all walks of life. We look forward to continuing to move forward hand in hand and creating brilliance together in the days ahead!