第二季项目合作征集丨2022 ZSTU iOS Club 文化×AR 设计工作坊

第一季2022 文化×AR设计工作坊简介

Introduction

邀请来自产品设计、工业设计、计算机、视觉传达、数字媒体等不同专业背景的本科生与研究生将组成团队，进行为期一周的设计开发，结合浙江省优秀文化，产出基于AR数字技术的设计方案，并邀请著名专业评委进行多维度的评价与选出Best Design。 

We will invite undergraduates and graduate students who have different majors such as product design, industrial design, computer, visual communication, digital media, etc. to form several teams and conduct a one-week design workshop. In view of the excellent culture of Zhejiang Province, each team need to produce a design work based on AR digital technology. Experts will be invited to give evaluation and select the Best Design at the end of this activity.

活动背景

Background

浙江省作为高质量发展建设共同富裕示范区，不断推进数字科技赋能乡村振兴的步伐，推动城乡高质量发展。与此同时，信息化、数字化、智能化为我们的生活带来日新月异的变化。如何结合数字技术推动文化赋能？这是我们需要关注和思考的。增强现实技术即AR技术，是一种将虚拟信息与真实世界巧妙融合的技术，广泛运用了多媒体、三维建模、智能交互、传感等多种技术手段，凭借其高度交互性提升用户体验。本次活动邀请在校学生将浙江省内优秀文化，如宋韵文化、运河文化、唐诗之路与永嘉文化等主题与AR技术融合，探索与开发文化特色鲜明、落地优势突出的设计方案，增强学生文化自信，推动文化项目发展，实现创新技术赋能文化传承。

As a demonstration area of high-quality development and construction of common prosperity, Zhejiang Province is continuously promoting the pace of rural revitalization empowered by digital technology and promoting high-quality development of urban and rural areas. At the same time, informatization, digitization and intelligence have brought rapid changes to our lives. How to combine digital technology to promote cultural empowerment? This is what we need to focus on and think about. Augmented reality technology, also known as AR, is a technology that ingeniously integrates virtual information with the real world. It widely uses multimedia, 3D modeling, intelligent interaction, sensing and other technical means to enhance user experience with its high degree of interactivity. In this design workshop, students are invited to integrate excellent cultures of Zhejiang Province, such as Songyun Culture, Beijing-Hangzhou Grand Canal Culture, Tang Poetry Road and Yongjia Culture, with AR technology to explore and develop design works with distinctive cultural characteristics and outstanding implementation advantages. This activity is expected to enhance the cultural influence of Zhejiang, promote the development of cultural projects, and realize the cultural inheritance empowered by innovative technologies.

活动方案

Activity Plan

“设计工作坊”第二季项目合作持续征集中，如有意向与工作坊进行项目合作的，请与我们联系。