Nelly的外贸日记
参加展会与上门拜访是外贸人员与客户见面沟通的两个主要方式，参展或者拜访前后的沟通对我们和客户的会面效果有至关重要的影响。
参展前如何邀请客户参观我们的展位？展会结束后如何有效跟进客户？拜访前如何向客户提出拜访请求与预约？拜访归来后如何持续与客户沟通？
以下是19个外贸常用邮件模板-参展与拜访：你可以根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升你的客户开发跟进工作的整体效率和效果。
邀请去年参加过此展会的潜在客户来摊位
Dear John Smith,
I just wanted to let you know that we will be exhibiting at [Trade Show Name] again this year.
You can find us at [Booth Number].
If you are attending this year’s show again, we’d be happy for you to drop by. I’d love to show you some of our new product and hear about what your company has been up to in the past year.
Hoping to see you there!
Lily Lee
邀请其它潜在客户参加展会
Dear John Smith,
We’re excited to announce that [ABC Company] will be attending [Trade Show name] this year in [Month of trade show]!
We can’t wait to network with others in the industry, learn more about the new product and design, and take home knowledge we can apply to our current production processes.
If you’ll also be in attendance, we’d love to catch up! Stop by [Booth number] and say hi.
Lily Lee
邀请老客户参加此次展会 - 1
Dear John Smith,
This year at [Trade show name] our booth [Booth number] will be featuring [New product name]. It’s unlike anything we’ve ever done before for a show, and can’t wait for you to see it.
Our booth will also feature:
1.[Insert anything you’re giving away for free]
2.[Insert any entertainment that will be at the booth]
Friendly members of our team are ready to answer any questions you might have.
To check out our new product in person, be sure to register for [Trade show name]! Click here to register now [Insert link].
If you want to check out our past booths to gear up for this year’s show, take a glimpse back in time on our website [insert link].
Hope to see you there!
Lily Lee
邀请老客户参加此次展会 - 2
Dear John Smith,
Good morning.
Our company will attend the [Trade show name] in [Location]. All of our new products will be shown in this exhibition. We hereby sincerely invite you to visit our booth, here below is our booth information.
Exhibition hall: No.7.1
Booth No.: C136
Date: 10th-12th, Oct
It would be a great honor to meet you at the exhibition.
Lily Lee
展会前向客户介绍参展团队成员
Dear John Smith,
I just wanted to drop by to let you know [ABC Company] will be exhibiting at [Trade Show Name] this year in [Month of Trade Show].
It is only [Days until the trade show] days away from [Trade Show name] and our team are busy planning for the show. Here’s who you can expect to see at our booth:
[Team Member Name #1] [Position] [Email] [Phone]
[Team Member Name #2] [Position] [Email] [Phone]
[Team Member Name #3] [Position] [Email] [Phone]
[Team Member Name #4] [Position] [Email] [Phone]
[Team Member Name #5] [Position] [Email] [Phone]
If you want to meet a certain member of our team, shoot them an email and organise a time to catch up.
Hoping to see you there!
Lily Lee
展会前向客户介绍此次参展的主要展品及活动
Dear John Smith,
I just wanted to drop by to let you know [ABC Company] will be exhibiting at [Trade Show Name] this year in [Month of Trade Show].
Throughout the trade show we will be:
1.Exhibiting our new product [Product name].
2.Doing live product demos every two hours.
You can find us at [Booth Number].
Hoping to see you there!
Lily Lee
展会后的客户跟进 - 1
Dear John Smith,
It’s Lily Lee here from [ABC Company]. We met last week at [Trade Show Name], I have really enjoyed talking with you.
I’m sure you're busy after being gone for the show, so I’ll reach out next week after you’re able to get caught up and we can take it from there.
I will get in touch with you soon.
Lily Lee
展会后的客户跟进 - 2
Dear John Smith,
I hope you enjoyed [trade show name], it was nice to meet you!
Thanks for stopping by our booth and your interest in [ABC Company].
It was nice to discuss [Reference conversation/ topics that you may have discussed] with you, and I thought it might be helpful to send along some digital resources to answer any further questions you may have [Links to relevant resources on your company's website].
I would love to set up a quick call with you to chat about this further! Do you have any free time within the next week for a 15-minute call?
Thank you.
Lily Lee
展会后的客户跟进 - 3
Dear John Smith,
Thanks for visiting our booth at [Trade show name]. I appreciate the opportunity we had to talk about your purchase plan of [Product name]. I hope I was able to give you more introduction about our [Product name].
Attached is the information you requested during our conversation. It can help you to better understand the features and functions of our [Product name]. More helpful information can be found on these web pages:
• [link]
Now that you've gotten to know us, don’t hesitate to contact me with questions, requests, or product information that could be of assistance to you.
Lily Lee
展会后的客户跟进 - 4
Dear John Smith,
What a great show. I hope you enjoyed it and would like to thank you for your interest in [company]
I have sent you the updated Quotation list for you to review. If you’d like any additional information about this, I’d be more than happy to have a quick chat over the phone.
Just let me know if you have any questions or would like to have a more in-depth conversation.
I’m ready and waiting.
Lily Lee
参加国外展会，对在此次展会上沟通过的当地客户提出拜访请求
Dear John Smith,
It was a pleasure meeting you at the [Trade show name] last week.
As we discussed, I sincerely believe that our product has a huge potential in your market and we can have a win-win cooperation on this. If you are still willing, I would like to bring some of the key members of my team along with me to meet with you at your company. We would like to give you an overview of our product and discuss with you the best plan to start our cooperation.
Meeting in person would allow us to fully evaluate your wants and needs. Our team is available to meet any time this week or next. Please let me know, at your earliest convenience, when you would be available.
Lily Lee
和客户预约时间进行上门拜访
Dear John Smith,
My name is Lily Lee, I'm the sales manager from [Company name]. We met briefly [Where & when]. I'm going to be [Where & when] and I was wondering whether it is convenient to arrange a meeting and discuss [What].
I will arrive in [Where & when] and I'll be staying for [How long]. l will be available to meet anytime on [Which days]. Would [When] be convenient for you? If this time isn't convenient, please let me know when is convenient for you.
I'd really appreciate the opportunity to meet you and discuss [What]. You can reach me at [Contact information].
Lily Lee
客户未回复，再次发送拜访请求
Dear John Smith,
I was wondering whether you received my meeting request that I sent on July 3rd?
In case you didn't, then please accept my request to meet you on a date and time that are convenient for you in order to discuss [some important matter].
I really appreciate that you acknowledge my request and I really hope that we can meet soon.
Lily Lee
出发前和客户再次确认拜访行程
Dear John Smith,
With reference to our previous correspondence, I would like to confirm that I will be visiting your office next Monday at 9 AM to discuss our future cooperation as agreed.
Please acknowledge the receiving of this email. See you there.
Lily Lee
由于突发情况，需要临时取消拜访行程
Dear John Smith,
Due to some unforeseen circumstances, I’m forced to cancel our meeting which was scheduled on [some date].
I apologize for the short notice and any inconvenience this may cause. I will be more than happy to schedule another meeting at a mutually agreeable time.
I hope could get your understanding.
Lily Lee
拜访结束后的邮件跟进 - 1
Dear John Smith,
It was a pleasure meeting you [last week, yesterday etc…]. I am looking forward for a long term business relationship as I am confident that our products can fully meet your requirements. We are more interested in establishing partnerships than having clients and it would be a pleasure having you in our partners list.
If you still have any questions or require any clarifications from our last meeting, kindly contact me at any time.
Lily Lee
拜访结束后的邮件跟进 - 2
Dear John Smith,
Thank you so much for meeting with me on [date]. I really enjoyed our conversation and learning more about your company and your business. I truly appreciated all your advice and tips on how to break into your local market.
I thought I’d better recap a few important points from our meeting today, let me know if I missed out on anything.
1.Meeting note (1)
2.Meeting note (2)
3.Meeting note (3)
Please let me know if you have any questions, happy to help always!
Looking forward to catching up with you again, for another round of discussion.
Lily Lee
拜访结束后的邮件跟进 - 3
Dear John Smith,
It was great meeting with you today. Thank you for taking the time out of your busy schedule to discuss [Topic] with me.
Today we discussed [Recap] and came up with these next steps [Actionable items].
Please let me know if I missed anything. Looking forward to working together to meet your goals.
Lily Lee
拜访结束后的邮件跟进 - 4
Dear John Smith,
I want to thank you for taking the time to meet with me yesterday. I found the meeting to be very useful in learning more about your company and your industry. I am very impressed with the work that you and your team are doing at [Company].
I have attached the additional information you requested and hope that you find it to be useful. After you have had time to review the additional information, I would like to schedule another meeting to discuss more details. I am available any time during the week of August 1. If you have any questions before then, please feel free to reach me by email or phone.
Thank you again for your time, and I look forward to speaking to you again soon.
Lily Lee
上述模板仅供参考，具体应用在自己的工作中，还应该根据实际情况做对应调整，终极目的是帮助自己建立工作流程标准化作业。
在这个前期制定过程中，需要花费较多的时间和精力，因为你需要不断的优化打磨。但是一旦你制定完善后，你就可以固化流程，后期不仅可以提高你的工作质量，还能规避犯错风险。
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