This week, we have a renowned Taiwanese food manufacturer Want Want showing us how it adapts into social media world for brand promotion in China.
Being the fast-moving consumer good (FMCG), Want Want recently cooperated with the most popular beauty camera Meiyan to deisgn an AR face filter. By creating an interesting and appealing filter on Meiyan, Want Want successfully drew attention from the young generation. It's visibility therefore increased with more and more hashtags in the social media such as Weibo, Wechat and Meipai. That's how Want Want lifts its exposure effectively by making use of social media platform.
品牌介绍
PARKLU是一个致力于拓展品牌与中国风尚达人之间合作互动的先锋数字平台。
PARKLU is a digital platform pioneering how brands find, collaborate and engage with China's social influencers.
