美业人明日再聚首！第53届中国（广州）国际美博会欢迎您

亲爱的来宾：

Distinguished guests:

9月的广州阳光正好，微风不噪。即将于9月5—7日在中国进出口商品交易会展馆举办的第 53届中国（广州）国际美博会欢迎您的莅临！

As Guangzhou has bright sunshine and pleasant breeze in September, we welcome you to attend the 53rd China (Guangzhou) International Beauty Expo to be held at the China Import and Export Fair Complex on September 5-7!

改革开放40年来，化妆品行业一直保持着两位数的复合增长率，我国已成为世界第二大化妆品消费国。与此同时，国妆品牌凭借着多元化的产品和服务，在近几年迅速崛起，占据半壁江山，“美丽经济”增长强劲，成为中国经济新的增长点之一。

In the past 40 years since China implemented the reform and opening up policy, the cosmetics industry has maintained a double-digit compound growth rate, and China has become the world's second largest consumer of cosmetics. At the same time, with its diversified products and services, the national makeup brands have risen rapidly in recent years, accounting for half of the country’s market. The “beauty economy” has achieved strong growth, making it one of the new growth points in China’s economy.

而始于1989年的中国（广州）国际美博会，正是这一历程的见证者和实践者。美业展览平台美博会历经30 年沉淀，不断推陈出新，开疆扩土，立足广州，进击上海，跨越北京，更在金色年华之际，挥棒世界高新科技之城——深圳，实现一年六届，年展览面积近百万平方米，观展人数逾250万人次。

The China (Guangzhou) International Beauty Expo, which began in 1989, is the witness and participant of this journey. As the largest and oldest beauty industry expo in China, the Beauty Expo has undergone 30 years of development with constant innovation and expansion of its territory. Established itself in Guangzhou, it also entered Shanghai, Beijing, and the high-tech city of Shenzhen at its golden age. The expo now is held 6 times a year, with an annual exhibition area of nearly one million square meters and more than 2.5 million visitors.

2019 年，美博会在秉承“包容”、“创新”的企业价值观的同时，以“All Colours, Colours All. 异彩纷呈”为主题，以“破界、重构、融新、求变”为方向，突破传统大展壁垒。推动全产业链各板块的跨界创新，国际品类的开拓和资源支持；捕捉品类风潮，荟萃先锋大牌，新意创意迭出。

In 2019, while adhering to the corporate values of “inclusiveness” and “innovation”, the Expo will take “All Colours, Colours All” as its theme and take “Break the boundary, reconstruct, integrate new things and seek changes” as its direction so as to break the barriers of traditional exhibitions. The Expo will promote cross-border innovation in all sectors of the industrial chain, explore international product categories and resource support; gather the top brands, and create new ideas.

本届展会将以30万平米的超大室内展览空间，全面展现专业线、日化线、供应线全产业链，为您带来全球各个国家和地区的 3800+家企业，20万+专业买家及超45场高端特备活动。从法规政策、品牌策划、商业智能、销售渠道、配套服务、资本孵化与并购等多维度为品牌赋能，为展商和买家实现优质资源精准对接，帮助企业精准落地，不停孵化渠道和新商业模式。

This exhibition will showcase the whole industrial chain of professional products, daily chemicals and supply chain with a super large indoor exhibition space of 300,000 square meters, bringing you over 3,800 companies and over 200,000 professional buyers from all over the world as well as over 45 high-end special events. We will empower the brands from the perspective of regulations and policy, brand planning, business intelligence, sales channels, supporting services, capital incubation, and mergers and acquisitions etc., and provide exhibitors and buyers with accurate matchmaking of high quality resources, help enterprises to set up their business, and constantly incubate channels and new business models.

最后，预祝您第 53 届中国（广州）国际美博会上获得丰富收获和体验！

Finally, I wish you fruitful results and pleasant experience at the 53rd China (Guangzhou) International Beauty Expo!

顺祝商祺

Wish you good luck in your business.

马娅

中国国际美博会 主席

Ma Ya

Chairman of China International Beauty Expo