第52届中国（上海）国际美博会暨上海大虹桥美博会 欢迎您

Dear Friends From Afar,

It is my honour to welcome you in the best season of the year in Shanghai for another exciting beauty event of CIBE Shanghai Hong Qiao. Chinese cosmetic market was valued at 350 billion RMB in 2018, consumption of cosmetics in Greater China reached 700 billion RMB, the per capita consumption is 74USD per capita, that is 18% higher than average consumption global. Chinese local brands are springing up and global cosmetics brands ushered in upon China's sophisticated and diversified demands. The beauty industry is becoming the next pillar industry in the Chinese economy.

CIBE Shanghai was born in 2016 on the legacy and foundation of China International Beauty Expo, previously known as Canton Beauty Fair. Founded by Madam Ma Ya in 1989, it is the longest standing and largest Beauty & Cosmetic Wellness Fair in China. Today we host seven exhibitions per year, in Beijing, Shanghai, Guangzhou and Shenzhen.

Yearly exhibition space is close to one million square meters, and the number of visitors exceeds 2.5 million. Our exhibitions are designed base on functionality and market localization of each city.

China is a fast-moving playground for global entrepreneurs. CIBE is not just a beauty and wellness industry trading platform, but a rapid learning resources pool for entrepreneurs. Over 30 years of incubating and supporting small and medium beauty businesses, we are proud to bring creativity and capital, innovators and regulators in one space yearly. There is no better excuse to challenge the uncommon and embrace the diversity of beauty. Under the governance of the Ministry of Commerce and Guangdong (Canton) Beauty Association, CIBE (Shanghai) is the international landing platform and cradle for global beauty brands coming to China and Chinese brands stepping up onto the international market.

2019 is a special episode for all of our events throughout China, we are celebrating our 30th anniversary with the theme of "All Colours, Colours All". Exploring beauty beyond cultural and physical boundaries on a national scale, embracing the beauty with an open and positive attitude towards different forms of beauty with people of different races and social groups. The exhibition will focus on cross-border innovation of beauty sectors, aiming to break and broaden the horizon and resources of the industry.

During 3-days-event, there will be over 40 conferences and workshops throughout the exhibition hall. The latest CFDA regulations and trading policies, brand marketing insights, business intelligence upon professional and retail beauty brands, distribution channels, social selling tools, and venture capital resources will be shared in various locations on site.

Over 100 Match-Meetings are carried out through our buyers' program. There are six exhibition halls that categorized OEM & ODM, professional beauty, medical beauty, etc personal care & colour cosmetic sectors. There are 2,300 beauty and wellness brands from around the world and Greater China in 230,000 square meters exhibition area.

There will be 200,000 professional buyers, KOL make-up bloggers, over 800 buyer groups for daily-use cosmetic and professional beauty products as well as 40 specialized and high-end events.

For any international inquiries in English please contact:

international@chinainternationalbeauty.com

+86 15618360923

Sincerely

Lin Lin

CEO & Head of International

Affair China International

Beauty Expo