一、建立联系 | Initiating Contact
1. 首次开发信
- 开场 (Ice-breaker)
We came across your company on [Alibaba/your website/LinkedIn] and were impressed by your work in [客户的具体业务, e.g., the organic food sector].Your recent product launch of [产品名] caught our attention.
- 自我介绍 (Self-introduction)
We are a leading manufacturer/specialist in [你的产品领域] based in [你的城市], with over [数字] years of experience serving clients in [市场区域, e.g., Europe and North America].
- 价值主张 (Value Proposition)
Our key advantage is [核心优势，e.g., competitive pricing, ODM/OEM capability, stringent quality control].We have helped clients like [知名客户] reduce costs/increase efficiency by [具体数据或百分比].
- 行动号召 (Call to Action)
To give you a better idea, I've attached our catalog/quote for your review.Would you be interested in receiving samples to evaluate the quality firsthand?Is there a convenient time for a brief call next week to discuss your sourcing needs?
2. 展会/会后跟进
It was a great pleasure meeting you at the [展会名称] last week.Thank you for visiting our booth and showing interest in our [产品名].As discussed, I'm sending you the detailed quotation and specifications for [讨论的产品].
二、推进沟通 | Advancing Communication
1. 产品询问与报价
- 请求规格
Could you please provide more detailed specifications for the product?Do you have any specific requirements regarding packaging/labeling/logos?
- 提供报价
Please find attached our proforma invoice (PI) for your review.The price is based on [贸易术语, e.g., FOB Shanghai] and valid for [数字] days.The minimum order quantity (MOQ) is [数量].
2. 样品跟进
- 安排寄样
The samples you requested have been prepared and will be shipped via [快递公司] tomorrow. The tracking number will follow.
- 索取反馈
Have you received the samples? We'd appreciate your feedback once you've had a chance to evaluate them.Do the samples meet your expectations in terms of quality and specifications?
3. 谈判与条款
- 讨论价格
Thank you for your counter-offer. However, considering the high quality and [优点，e.g., exclusive material], our price is quite competitive.We could offer a [百分比]% discount if your order quantity reaches [数量].
- 讨论付款
Our standard payment terms are [具体条款，e.g., 30% deposit, 70% balance against copy of Bill of Lading].For new clients, we require payment by T/T or irrevocable Letter of Credit at sight.
- 讨论交期
The production lead time is approximately [数字] days after we receive your deposit and confirmed order.Delivery will take about [数字] days by sea/[数字] days by air.
三、处理订单 | Handling Orders
1. 确认订单
We are pleased to confirm your order [订单号].Please find the attached sales contract/proforma invoice for your final confirmation and payment.
2. 更新生产状态
This is to inform you that production of your order [订单号] is on schedule/commenced/completed.We will keep you updated on the progress.We anticipate the goods will be ready for shipment by [日期].
3. 安排货运
The goods are now ready. Could you please provide your shipping instructions?We have booked the sea freight with [船公司] for ETD [预计离港日] and ETA [预计到港日].Attached are the shipping documents (Bill of Lading, Commercial Invoice, Packing List) for your review.
四、问题与跟进 | Problems & Follow-ups
1. 温和催款/催决定
A friendly reminder regarding the [款项/决定，e.g., deposit for order #123 / approval of the sample].We haven't received your payment/feedback yet. Could you please check and advise?
2. 处理投诉与问题
- 表达关切
We are sorry to hear about the issue with [具体问题].Thank you for bringing this matter to our attention. We take it very seriously.
- 提出解决方案
To resolve this, we suggest [解决方案，e.g., sending replacement parts / offering a discount on your next order].Our quality team is investigating the root cause and we will get back to you with a full report by [日期].
五、维护关系 | Maintaining Relationships
1. 例行问候与更新
Hope this email finds you well.Just wanted to share our latest product catalog/new design with you.Wishing you and your team a wonderful holiday season!
2. 寻求长期合作
We value our partnership and look forward to more opportunities to work together.To strengthen our cooperation, we would like to propose signing an annual agreement.
六、邮件礼仪点睛之笔 | The Finishing Touches
1. 开头问候
- 正式：
Dear Mr./Ms. [Last Name], - 较熟悉：
Hello [First Name], - 通用：
Hi [First Name],或Dear [First Name],
2. 结尾敬语
- 标准：
Best regards,、Kind regards,、Sincerely, - 期待合作：
Looking forward to your reply.、We await your confirmation.
3. 附件与签名
Please see the attached file.- 签名档应包含：姓名、职位、公司名、电话、WhatsApp、网站、地址。
黄金法则：保持清晰、简洁、以客户为中心
- 主题行要具体：
Quotation for LED Bulbs - ABC Company比Quote更有效。 - 分段并使用项目符号：提升邮件可读性。
- 一封邮件一个核心目的：避免混杂询价、投诉与闲聊。
- 发送前检查三遍：确认收件人、附件、拼写与语法。
将这份工具箱结合实际业务场景灵活运用。最有效的邮件，始终是能清晰传递价值、站在客户角度思考的沟通。 祝您沟通顺畅，订单不断！
8:00：美国西部（如洛杉矶、西雅图）、加拿大温哥华——临近下班，仅适合通话。
9:00起两小时：日本、韩国。
10:00起两小时：马来西亚、印尼、越南、泰国、柬埔寨。
12:00起两小时：印度、尼泊尔、孟加拉。
13:00起两小时：巴基斯坦。
14:00起两小时：阿联酋。
14:30起两小时：伊朗、科威特。
15:00起两小时：沙特阿拉伯、俄罗斯莫斯科地区。
16:00起两小时：以色列、土耳其、乌克兰、罗马尼亚、希腊、芬兰、南非、保加利亚。
17:00起两小时：匈牙利、奥地利、瑞典、克罗地亚、捷克、德国、瑞士、荷兰、比利时、阿尔及利亚、尼日利亚、法国、西班牙。
18:00起两小时：英国、爱尔兰、摩洛哥、葡萄牙、冰岛。
21:00起两小时：巴西、乌拉圭、阿根廷等南美东部及加拿大圣约翰斯地区。
22:00起两小时：巴拉圭、智利、委内瑞拉、多米尼加、玻利维亚、波多黎各等。
23:00起两小时：哥伦比亚、牙买加、秘鲁、古巴、加拿大渥太华及美国东部（如纽约、波士顿）。
0:00起两小时：尼加拉瓜、危地马拉、美国中部、墨西哥、加拿大温尼伯。
在上述时间段内联系客户，有助于提高沟通效率与邮件回复率。
