【新译Z世代】No.66 为何人们越来越热衷喝冰咖啡？

Ms. Maute, 23, a full-time content creator in Manhattan who often shares her iced-coffee orders on YouTube, explained why she doesn’t go for hot coffee: It’s usually too hot to drink at first, then it’s drinkable for only a short period before turning lukewarm, at which point the taste is ruined. “The variety and the newness factor of some of their drinks that they implement makes it fun,” she said. “Iced coffee for me isn’t even about energy, it’s about fun.”

23岁的莫特是曼哈顿的全职内容创作者，她经常在YouTube上分享冰咖啡的订单。她解释了为什么她不去喝热咖啡：咖啡通常太热，一开始喝不下，在变暖之前，咖啡只能喝很短一段时间，到那时，咖啡的味道就糟透了。她说：“冰咖啡提供的一些饮料的种类和新鲜感让它变得有趣。”“对我来说，冰咖啡甚至不是能量，而是乐趣。”

Indeed, iced coffee in 2022 has come to represent much more than the sugary, caffeinated drinks themselves. Affection for it has become a personality trait; memes of people running late to class or work with an iced coffee in tow are a long-running joke on social media. Many use iced coffee to symbolize that they lead very busy lives, ambitiously striving to make every hour of the day count.

事实上，2022年的冰咖啡已经远不止含糖、含咖啡因的饮料本身。情感已成为其特质; 人们上课迟到或拖着冰咖啡工作，都是社交媒体上一个长期流传的笑话。许多人使用冰咖啡来象征他们过着非常忙碌的生活，雄心勃勃地努力使一天中的每一小时都变得重要。

But does all the love for iced mean that coffee drinkers have cooled on hot?

Last month Starbucks reported that cold beverages accounted for 75 percent of its drink sales from April through June, which the company attributed in large part to the popularity of iced drinks among its Gen Z customers.

While it might come as no surprise that customers at Starbucks are choosing mostly iced drinks during warmer months, cold beverages have accounted for at least 60 percent of the coffee giant’s beverage sales every quarter — including the winter months — since April of last year.

但是对冰的热爱是否意味着喝咖啡的人在热的时候就凉快了?

上个月星巴克报告称，从4月到6月，冷饮占其饮料销售额的75%，这在很大程度上归因于Z代客户中冰饮料的受欢迎程度。

星巴克的顾客在暖和的月份会选择大部分冰镇饮料，这也许不足为奇，但自去年4月以来，冷饮占这家咖啡巨头每个季度（包括冬季）饮料销售额的至少60%。