Telecom Review Asia secured an interview with Rosenberger’s Vice President of Antennas Europe, Robert Kinker to discuss the company’s plan for international expansion in Asia and its mission to reinforce 5G capabilities in all aspects of its services.
近期，罗森伯格天线业务欧洲区副总裁Robert先生接受了《亚洲电信》采访，讨论了罗森伯格在亚太地区的发展战略及在各方面加强5G服务的能力。
Robert Kinker has had a long and illustrious career in the communications industry, from designing antennas to managing global R&D. For two years now, he has been responsible for managing the Rosenberger Antenna business in Europe and continuously shares his experience and knowledge with industry leaders, partners and colleagues all over the globe.
Robert先生在通信行业有着丰富的职业经历，从天线研发到管理全球的研发团队。近两年来，他负责管理罗森伯格欧洲的天线业务，并不断与全球的行业领袖、合作伙伴及同事分享他的专业知识和经验。
The Rosenberger company was established 61 years ago, and its products are designed for different applications within automotive, telecommunication, test/measurement and medical industries. From a telecommunications perspective, Robert says that one of the biggest challenges is fulfilling customer requests for the different mobile communication standards. “We still have regions where customers ask for 3G products, whereas there are regions with an ongoing 4G rollout and regions where customers challenge us asking for 5G solutions.”
罗森伯格公司成立于61年前，罗森伯格的产品广泛用于汽车、通信、光通信、测试测量、医疗与工业众多的业务领域。从通信的角度来看，Robert先生表示最大的挑战是满足客户对不同移动通信标准的要求。“我们仍有客户需要3G产品，也有正在推广4G的地区，更有客户向我们提出5G解决方案的需求。”
In Asia Pacific, the Rosenberger business has had a strong regional footprint for 20 years and is still growing. “We offer high-end wireless products to our customers for 4G, 4.5G as well as 5G network applications. Last year we have been ranked as the fastest growing antenna vendor worldwide,” Robert said. When asked about the relationship dynamic between 4G and 5G, Robert said that he sees a “soft handover” from 4G to 5G. “For 4G/4.5G the existing and already applied technology still allows to increase network capacity, but there are use cases like anonymous driving and smart factories where new technology like 5G is needed. 5G will even have more influence areas where machines and human beings communicate to each other.”
20年来，罗森伯格业务在亚太地区持续快速增长。Robert先生提到“我们为客户提供4G、4.5G以及5G网络应用的高端无线产品。去年，我们被列为全球增长迅猛的天线供应商之一。”当被问及4G和5G之间业务转换时，Robert先生说他看到了从4G到5G的“软切换”。“对于4G/4.5G，现有的技术仍然允许增加网络容量，但也有诸如自动驾驶和智能工厂等，需要5G技术的支撑。在人机交互领域 5G应用的影响也会更加广泛而深入。”
He further added that in the next 2 to 3 years, “the 4G rollout will continue and there will be a rising number allocated to 5G”, with China and the US undoubtedly driving this transformation.
他进一步补充说，“在未来2至3年内，4G覆盖仍将继续推进，但5G占比将不断增加”，中国和美国无疑在推动这一转变。
In terms of what sets Rosenberger apart from its competitors, Robert said that the organisation has managed to adapt to its customers’ needs through the years, despite the challenges of a new generation.“Even though Rosenberger was growing fast and constantly over the last decade our organization still allows reacting very agile on customers’ demands. Our technology is ready in providing products for the latest mobile communications standard 5G. The degree of automation in our production facilities has reached high levels guaranteeing outstanding quality. Rosenberger is a brand customer can rely on,” he said.
谈到罗森伯格与竞争对手的区别，Robert先生说，尽管面临诸多新的挑战，罗森伯格多年来一直努力适应客户的需求。“尽管罗森伯格在过去十年里发展迅速并不断壮大，但我们仍然能够对客户的需求做出非常迅速的响应。我们的技术已准备好为最新的5G移动通信提供产品。我们以生产设备的高度自动化，保证产品具有卓越的品质。罗森伯格是一个值得客户信赖的品牌。”
Robert also explained that the company focuses on a few differentiators; innovation, flexibility, speed and quality, and immediate and local support. “These are the four pillars that Rosenberger is depending on to capture and grow its market share. As customers’ needs are changing, they demand and want companies that are at the edge of technology providing them with a great quality product, fast development and agility to deliver what customers need and that is what Rosenberger is focusing on.”
Robert先生还解释说，罗森伯格专注于差异性需求、创新性、灵活性、响应速度和质量，以及本地化极速响应和支持。“随着客户需求的不断变换，罗森伯格始终坚持关注客户，应客户之需以前沿的技术、优异的产品质量、快速研发响应和及时交付等4大支柱紧跟市场需求并不断扩大市场份额。”
转载：亚洲电信
编辑：罗森伯格移动通信
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