Why Xiaohonghsu Delivers Higher ROI for Foreign Brands in China

Read Time:

5 minutes

• Lower CPM: At ¥10–30 ($1.40–4.20), Xiaohongshu’s cost per thousand impressions is just 10–20% of Douyin’s. 
• Higher Conversion Rates: Average conversion sits at 21.4%, compared to 6–8% on rival platforms. 
• Longer Content Lifecycle: Content stays relevant for 3–6 months, versus Douyin’s 1–3 days. 
• Affordable KOL Partnerships: Collaborations cost 30–50% less than similar-scale partnerships elsewhere. 

• 39.7% high-value consumers—the highest among China’s social platforms 
• Average household income: ¥300K+ ($42K) 
• 85% aged 18–35 and 70% female 
• Over 50% live in Tier 1–2 cities 
• 70% of users search products daily 
• 90% say Xiaohongshu content directly influences purchases 

Successful brands follow this proven allocation framework: 

• 40%: Content creation 

• 30%: KOL & KOC partnerships 

• 30%: Paid amplification 

Tip: Xiaohongshu rewards consistent engagement, so focus on community building, not one-off campaigns. 

For foreign brands aiming to reach China’s affluent, digitally-savvy consumers, Xiaohongshu delivers better ROI, stronger trust, and deeper engagement than many competitors. However, success requires long-term planning, localized strategies, and authentic storytelling.  

Ready to Succeed on RedNote? Want to unlock Xiaohongshu’s potential for your brand? Our team specializes in end-to-end Xiaohongshu strategies—from content creation and KOL partnerships to paid amplification and community building. Contact us today to craft a campaign that converts!