提升LinkedIn InMail回复率的7个创新策略
LinkedIn刚推出时，部分销售人员即使使用普通消息模板也能取得显著效果。然而如今，群发式InMail极易被视为垃圾信息，难以获得回应，更无法有效开拓新客户。
要想在LinkedIn上高效获客，必须打造有吸引力、个性化的沟通内容，让潜在客户愿意回应。以下是7种经过验证的高响应率InMail撰写策略。
1. 从客户的推荐信中提取关键信息
浏览目标客户的“Recommendations”部分，可快速了解其职业优势、成就、专业能力及个人特质。这些细节是定制化开场白的重要依据，能体现你对客户的深入了解和专业态度。
示例：
- 祝贺成就：Hi [name]，Congrats on [accomplishment] — that’s impressive considering [reason]. Are you working on any similar projects these days?
- 引用推荐人：I just read your recommendation from [recommender]. It seems like you excel in [business area, skill]. What’s your [process, approach]?
- 表达兴趣：Judging by your recommendations, you’re an expert in [field]. How did you originally become interested in that?
这类消息简短、自然且具互动性，有助于开启对话。建立联系后，再逐步介绍自身价值与解决方案。
2. 建立共同兴趣点
通过客户资料发现其兴趣爱好（如播客、运动、技术等），并在InMail中提及，有助于拉近距离、建立信任。
示例：
- Hi Stefan, Like you, I’m a big fan of non-fiction crime investigation podcasts. I highly recommend Someone Knows Something if you haven’t already listened to it.
- P.S. I’m also a big podcast fan. Would highly recommend The Growth Show — it’s one of my favorites.
将兴趣点融入销售话题前或作为补充，使沟通更人性化。
3. 提供个性化内容引导至邮箱
将对话从LinkedIn转向邮件，可提高沟通效率。通过提供有价值的行业资料（如电子书、白皮书）吸引客户留下邮箱。
模板：
Hi [prospect name],
Are you [seeing X pain, hoping to meet Y goal]? I ask because [client #1] and [client #2], both in your [industry], experienced this [challenge/opportunity].
There’s a great [ebook, white paper, blog post] I can send you on this topic. It might be easier to send over email so I can highlight the sections you’ll find most useful — what’s your address?
Best,
[Name]
4. 邮件预热：提前告知即将联系
若已掌握客户邮箱，可先通过LinkedIn发送通知类InMail，为后续邮件铺垫，提升打开率与识别度。
模板：
Hi [prospect name],
Wanted to give you a heads up I’ll be reaching out via email with some [suggestions, strategies, observations] relating to [pain point, opportunity].
For example, my first tip is [short piece of advice].
Looking forward to speaking,
[Your name]
5. 插入图片增强视觉吸引力
多数InMail以文字为主，容易被忽略。适当插入相关GIF或图片，可显著提升消息的打开率和关注度，尤其适用于产品展示或情境说明。
6. 设置悬念激发好奇心
将InMail设计成一个未完待续的故事，引发客户追问。关键在于提供实质性内容（如洞察、问题、线索），避免空洞吊胃口。
示例：
Hey Andrei,
Just browsed your GitHub repos. Your team is working on some exciting open-source projects — MathLAB looks like it has the potential to transform college study groups.
Two entrepreneurs I know fund projects just like MathLAB. I’ll reach out to them and will be back in touch soon with their response.
Best,
Hugo
7. 使用视频提升互动率
面对冗长文字，用户往往缺乏阅读耐心。嵌入短视频不仅能清晰传达信息，还能大幅提高阅读和回复概率。建议用于产品演示、案例分享或个性化问候。
