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外贸业务员 | 如何用英语专业准确地介绍公司产品

外贸业务员 | 如何用英语专业准确地介绍公司产品 A外贸门Magi
2025-12-09
6
导读:手把手教你如何专业准确地介绍公司产品。作为外贸人,我们会经常通过电话和邮件同老外打交道,而双方沟通的过程中,一个很重要的环节就是向对方介绍你们公司产品。

作为外贸从业者,通过电话或邮件与海外客户沟通时,专业准确地介绍公司产品是赢得客户信任、促成交易的关键环节。如何用简洁有力的语言突出产品优势,吸引买家关注并激发购买意愿?以下是五类实用的英文产品介绍模板,帮助您高效开展对外沟通。

01 机器/机械/打字机

This model of XX(typewriter) is efficient and durable, economical and practical for your company.
这个型号的XX(打字机)对贵公司来说,高效、耐用、经济、实惠。

As our XX(typewriters) are made of light and hard alloy, they are both portable and durable.
我们的XX(手提式打字机)采用轻质硬合金制造,携带方便、经久耐用。

02 电子产品/计算机/家电

The XX(computer) we produced is characterized by high quality, compact size, energy saving, easy to learn and operate.
我们生产的XX(计算机)品质优良、体积小、节能,且易于学习和操作。

Owing to its superior quality and reasonable price, our XX(计算机) has met with a warm reception and quick sale in most European countries.
该产品因质量优异、价格合理,在多数欧洲国家广受欢迎,畅销不衰。

03 服装/手工产品

Our silk garments are made of premium silk materials using traditional craftsmanship.
我们的丝绸服装选用高档真丝面料,结合传统工艺精制而成。

The XX(garments) are magnificent and tasteful and have long enjoyed great fame both at home and abroad.
此类XX(服装)设计华美、格调高雅,驰名中外,久负盛誉。

04 皮具/箱包/鞋帽

The XX(hand bags) we quoted are all made of the best XX(leather), available in various styles and colors to meet diverse market demands.
所报XX(手提包)均采用优质XX(皮革)制作,款式丰富、色彩齐全,满足不同消费群体需求。

XX(hand bags) of this brand are competitive in the international market and are best-selling in their category.
该品牌XX(手提包)在国际市场具备强劲竞争力,为同类产品中的热销款。

05 其他产品通用补充表达

Our product meets all your required specifications and is 20% cheaper than that of XX make—we strongly recommend it.
本产品完全符合您的需求,较XX厂商同类产品低20%,极具推荐价值。

By virtue of superior quality and reasonable pricing, this product frequently sells out across multiple regions.
凭借卓越品质与公道价格,该产品在多地市场常现脱销。

We are pleased to recommend goods similar to the samples you provided. We hope you find them suitable.
我们很高兴推荐与贵方样品相近的产品,期待获得您的认可。

This machine will pay back your investment in six months. / This product will pay its own way in a year.
该设备半年内即可回本;此产品一年内可实现成本回收。

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