韩国音乐界，又称K-Pop，目前正在全球音乐产业中取得巨大进展。受到亚洲，美洲的歌迷的欢迎，韩国乐队目前正在排行榜上名列前茅，并在体育场上大卖。凭借其对文化脉搏的把握和精通社交媒体的粉丝，K-POP目前正风靡全球。2017年，K-Pop的制作者YG娱乐公司邀请UNStudio设计他们在首尔的全新总部大楼，该大楼自建成以来已成为希望瞥见最新偶像的粉丝的朝圣之地。
The South Korean music scene, otherwise known as K-Pop, is currently making huge strides in the global music industry. Popular with fans from Asia to the Americas, South Korean bands are currently topping the charts and selling out stadiums. With its fingers on the cultural pulse and a social-media-savvy fandom, K-pop is currently taking the world by storm. In 2017 YG Entertainment, the producers of K-Pop invited UNStudio to design their brand new headquarter building in Seoul, which since completion has become a site of pilgrimage for fans hoping to catch a glimpse of their latest idols.
UNStudio新总部大楼的设计灵感来自于YG娱乐公司的业务和整个音乐行业。新建筑包含办公空间、会议室和录音室，所有这些都是战略性地组织起来，充分利用位置优势，并为YG娱乐公司的员工提供最令人振奋和鼓舞人心的工作环境。
UNStudio’s design for the new headquarter building is inspired by YG Entertainment’s business and the music industry in general. The new building houses office spaces, meeting rooms, and recording studios, all of which are strategically organized to take full advantage of the location and to provide YG Entertainment’s employees with the most uplifting and inspiring work environment possible.
新总部所处的位置与两个截然不同的世界接壤。一边是低密度的住宅区，另一边是密集的高速公路和桥梁网络，并可俯瞰一个大型绿色公园。这种不一致的定位为设计、建筑方向和内部组织提供了参考，同时也为从内部工作场所向河流开放提供了视野。
The new HQ is located on a site that borders two very different worlds. On one side, it abuts a low-density housing area, while on the other, it faces a dense network of highways and bridges and overlooks a large green park. This discrepant positioning informs the design, the building orientation, and the internal organization, while also serving to open up views towards the river from the interior workplaces.
新的YG总部直接位于著名的现有YG大楼旁边，其内部装饰采用了 "黑中带黑 "的概念。新总部的内部装修采用了相反的方法，引入了一个明亮的空间，采用了一系列白色调和几何线条。周围环境的双重性反映在建筑的内部组织中，即通过一个交错的功能分区概念。
The new YG Headquarters is situated directly next to the well-known existing YG Building, the interior of which celebrates a ‘black in black’ concept. The new HQ interior takes the opposite approach, introducing instead a brightly lit space with a range of white tones and geometric lines. The dual qualities of the surroundings are reflected in the interior organization of the building through an interlocking sectional concept for the functions.
这种逻辑与材料和几何的视觉一致性相结合，创造了一种独特的室内体验，在视觉上与外部街道层相连，而屋顶则为中央中庭空间提供了日光照射。七个办公层都朝向公园的景观，这种安排确保了所有工作层的日光。前4层的会议和合作空间面向内部中庭，作为建筑中心的一个集体空间。这个区域作为低层办公室和录音室的中央舞台，也是用户、员工和访客的舞台。
This logic, combined with visual coherence in materials and geometry, creates a unique interior experience that is visually linked to the exterior street level, while the roof floods the central atrium space with daylight. The seven office levels are oriented towards the view of the park, a placement that ensures daylight on all working floors. The meeting and collaboration spaces on the first 4 floors face an interior atrium, which serves as a collective space in the heart of the building. This area acts as a central stage for the lower level offices and the recording studios, as well as for the users, staff, and visitors.
中庭的内部立面被裸露的胶囊式会议室所点缀，可以作为 "工作区 "或 "休息区"。这些胶囊进一步实现了整个中庭和办公室楼层的视觉互动。在地面上，中庭空间有一个隐藏的花园，并作为一个 "客厅 "来欢迎访客。
寻路系统被整合到室内设计中，通过一个几何线条的网络，引导人们到建筑中的不同区域，缓解人流并创造一个空间层次。新总部大楼的保护壳表现为一个新的 "城市扬声器"。它的设计更多的是让人联想到产品，而不是建筑；其中的每一个设计特征都有执行的功能。
The interior facade of the atrium is punctuated by exposed capsule-like meeting rooms that can serve as either ‘working zones’ or ‘resting zones’. These capsules further enable visual interaction throughout the atrium and towards the office floors. On the ground level, the atrium space hosts a hidden garden and functions as a ‘living room’ to welcome visitors. Wayfinding is integrated into the interior design by way of a network of geometrical lines that guide people to the different zones in the building, easing the people's flow and creating a spatial hierarchy. The protective shell of the new HQ building manifests as a new ‘urban speaker’. It is designed to be more reminiscent of a product than a building; one in which every design feature has a performative function.
毗邻新总部的现有YG大楼的特点是其裸露的混凝土外观。与现有建筑的整体体量相对应，新的YG总部在高度、楼层和功能上与它哥哥保持一致，同时为这个位置和一个因其在城市和公园之间的独特定位而启用的组织创造了新的动力。
新的YG总部大楼的体量进一步反映了这种双重性，它将保护性的壳状外墙和更人性化的内部材料交错在一起。保护性外壳内清晰界定的区域与建筑的城市定位有关。这些区域从内部定义，基于它们的特殊用途和与外部环境的互动。
The existing YG Building next to the new HQ is characterized by its exposed concrete exterior. Corresponding with the overall massing of the existing building, the new YG HQ aligns in height, floors, and functionality with its older brother, while creating a new impulse for this location and an organization that is enabled by its unique positioning between city and park. The massing of the new YG Headquarter building further reflects this duality through interlocking the protective shell-like exterior facade with the more human-scale materiality of the interior. Clearly defined zones within the protective outer shell relate to the urban placement of the building. These zones are defined from the inside, based on their particular use and interaction with the outside environment.
全玻璃区域朝向公园，建筑这一侧的中心区域配有阳台。这些建筑为用户提供了工作休息时的室外空间，同时也为下面的楼层提供了遮阳。BIPV太阳能电池也集成到朝南的立面和屋顶上。半玻璃区域被分配到完全不透明的立面过渡中。
Fully glazed areas are located towards the park and the central zone on this side of the building is equipped with balconies. These enable outside spaces for the users during work breaks, while also providing sun shading for the levels below. BIPV solar cells are also integrated into the south-facing facade and on the roof. Semi-glazed zones are allocated in the transition towards the fully opaque facade.
在其中的一些实心区域，特别是那些位于住房区的区域，动态的线条被用来突出某些区域，而穿孔图案和铝板与玻璃的交替则让人看到了建筑内部的功能和活动。种植的整合作为附近公园的延伸，同时也与建筑的金属外观形成了鲜明的对比。在地面层，绿色向建筑内部延伸。
In some of these solid areas, especially those located towards the housing area, dynamic lines are used to highlight certain zones, while a perforation pattern and alternation of aluminum panels and glass provide a glimpse of the functions and activities inside the building. The integration of planting functions as an extension of the nearby park, while also forming a distinct contrast with the metallic exterior of the building. On the ground level, the green extends towards the inside of the building.
在白天，“城市扬声器”的设计旨在为员工提供最好的工作环境，而在晚上，这个工作场所开始发光，并成为城市天际线的一个可识别的一部分。在晚上，各个内部区域的照明概念采用了立面线条和穿孔色调，揭示了建筑内各个层次的一瞥，突出了娱乐和音乐行业固有的表演质量。
During the day, the ‘urban speaker’ is designed to provide the best possible working environment for its employees from the inside out, whilst at night this workplace begins to glow and become an identifiable part of the city’s skyline. In the evenings the illumination concept of the various interior zones employs the facade lines and perforated hues to reveal a glimpse of various layers within the building, accentuating the quality of performance inherent to the entertainment and music industry.
本资料声明：
1.本文为建筑设计技术分析，仅供欣赏学习。
2.本资料为要约邀请，不视为要约，所有政府、政策信息均来源于官方披露信息，具体以实物、政府主管部门批准文件及买卖双方签订的商品房买卖合同约定为准。如有变化恕不另行通知。
3.因编辑需要，文字和图片无必然联系，仅供读者参考；
合作、宣传、投稿
联系微信：soujianzhu006
推荐一个
专业的地产+建筑平台
每天都有新内容
扫描二维码关注
微信公众号“搜建筑”（ID：sjz9999）
搜建筑