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广州老城区 | 潮楼更新改造：采用商业+艺术+场景结合的新商业模式

搜建筑

2024-08-14

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北京路粤·潮楼NEW IN整体改造项目

竖梁社悬亮子工作室

潮楼位于广州老城区千年古道上的北京路，是广州最老最知名的商圈之一。潮楼曾经承载着“80后”的潮流记忆，但由于商业更新不及时等原因，潮楼以及其格子铺商业随着时代发展，逐渐落寞。如今，全新的粤·潮楼NEW IN，经过全面改造，焕新回归。

Chao Building is located on Beijing Road, a thousand-year-old street in one of the oldest and most famous commercial districts in Guangzhou. The Chao Building once held the trendy memories of the "post-80s" generation, but due to sluggish business growth and other reasons, it gradually declined alongside its grid-shop commerce with the passage of time. Now, the all-new Yue·Chao Building NEW IN, has returned with a comprehensive renovation and renewal.

建筑现状为30层，裙楼6层部分为商业、楼上酒店；改造上保留建筑特色及本地文化基因的同时，通过重构内部空间及动线，打造垂直立体化的岭南意蕴“街梯式”户外空间，构建“多首层”商业，集合潮流零售、场景式体验、新生活方式艺术展览、社交活动为一体采用“商业“+”艺术”+“场景”结合的新商业模式，延续广州潮流文化基因，打造新一代青年新生活方式聚场。

The building currently has 30 floors, with a 6-story podium that includes commercial spaces and a hotel. The renovation retained the architectural features and local cultural elements while reconstructing the internal space and flow, creating a vertical and multi-level outdoor space with a "stairway" design rich in Lingnan characteristics. This formed a "multi-ground level" commercial area that combined trendy retails, experiential scenes, art exhibitions of new lifestyles, and social activities into a new commercial model of "commerce+art+scenes", continuing Guangzhou’s trendy cultural heritage and creating a hub for the youth to gather and explore new lifestyles.

折叠骑楼街

潮楼周围被历史骑楼包围着，北京路传统岭南商业两侧骑楼底部拥有架空的廊道，因此设计概念将从平面上街道变成垂直式街道，将架空式廊道叠在建筑每一层中，形成立体式岭南蕴意商业街。

The Chao Building is surrounded by historical arcade buildings. On both sides of Beijing Road, traditional Lingnan-style commercial buildings feature elevated arcades at their base, so the design concept transformed the horizontal street into a vertical one, incorporating elevated arcades on each floor of the Chao Building to form a multi-level commercial street, embodying Lingnan cultural elements.

延续街区骑楼打造立体式骑楼

外立面的骑楼街梯，将北京路平面铺开的骑楼文化岭南风情搬入立体的商业空间，形成独特的视觉设计。因粤·潮楼NEW IN的门牌号码是182号，打造了「182骑楼街梯」。骑楼街梯还能根据活动主题随时变身成街梯美术馆、街梯客厅、街梯花园。

The façade's arcade stairs brought the spread-out arcade culture and Lingnan charm of Beijing Road into a vertical and multi-level commercial space, resulting in a distinctive visual design. Due to the building’s address being No. 182, the "182 Arcade Stairway" was born. This arcade stairway can be converted to suit different activity themes, transforming into a stairway art gallery, a stairway living room, or a stairway garden as needed.

室内结合新型ANTI-MALL的概念，打造一个青年文化乌托邦的目的性集合地，建立一个围绕“衣+食+乐+知”的买手式乌托邦休闲商业社区，策展型零售与场景化的商业空间，区别于传统格子铺式的商业业态，以消费体验为核心，弱化铺位边界，强调空间的整体体验。

The interior integrated the concept of a new-style ANTI-MALL, fostering a youth cultural utopia as well as establishing a curated leisure and commercial community centered around "Fashion+Food+Entertainment+Knowledge". Curated retail and scenario-based commercial spaces contrasted with traditional grid-style retail by prioritizing consumer experience. They reduced the boundaries between individual units and highlight the overall spatial experience.