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商业街区：户外场所营造

搜建筑

2025-03-24

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上海PAC户外商业街区场所营造

nota建筑设计工作室

PAC是新加坡吉宝于上海市静安区开发的街区商业体，一个链接“自然”、“人”、“社区”的生活方式平台。PAC户外商业街区场所营造是帮助业主完成从物质空间到城市生活的转变，以Nota式考现（Modernology）的工作方法，通过与潜在用户社群共创的方式展开内容策划、场景设计，并落地一系列实体装置优化场地空间结构，以期建立人和场所的联结。

PAC is a commercial complex developed by Keppel in Jing'an District, Shanghai. It is a lifestyle platform that connects nature, people, and community. The purpose of PAC Place-making is to help owners develop Physical Spaces into Vibrant Urban Place. With Nota Modernology, Programming and Scenario Design are carried out through Co-creation with potential user communities. Installations and interventions are designed to optimize the spatial structure of the site and foster a deep connection between people and the site.

经过筛选的潜在用户被邀请参与对话和共创，包括附近住户、经营者和KOL，讨论涉及生活方式、周边环境及可持续等。从他们的个人体验与感知，发现大量对于公共绿地的向往，及其他“看不见”的诉求，这些成为场景设定和内容策划的指导依据。

Selected target audience, including nearby residents, business operators, and KOLs, were invited to engage in dialogue and co-creation. The discussions focused on lifestyle, the surrounding environment, and sustainability. These insights highlighted a strong desire for public green spaces and other subtle, "invisible" needs, which became key guiding principles for scenario development and program planning.

▲关键装置与改造措施

▲PAC十景

▲代表性用户访谈问答实录

发现之旅始于中央水景。先注意到露台上崭露头角的木顶，“云雾升腾”的是观演山坡 ——阶梯不知觉中领人上到二层——发现一处惬意的丛林咖啡，还有洒满阳光的木网穹顶。好像草丛里的蛋壳，它轻巧的给予庇护。网格里航过白云，毛孩躺在木台上。沿小径折几弯，遇见又一架木穹顶！脚下是软软的活动场，秋千挂中间，家长围坐外边，等着换上自己。雾梯似曾相识，拾级而下，噢，内街入口……

The journey of discovery begins with the central waterscape. From the terrace, the wooden rooftop comes into view, while the Ascending Mist of the Auditorium Hillside subtly leads visitors to the second floor. There, one discovers a tranquil jungle café under the sunlit wooden lattice dome. Like an eggshell nestled in the grass, it offers tender shelter. White clouds drift across the lattice, while pets rest on wooden platforms. Following winding pathways, another wooden dome appears—a soft play area lies beneath, complete with swings for children, while parents sit around the edges, waiting for their turn. Familiar yet surprising, the misty staircase guides visitors back to the inner street entrance.

▲改造前后对比 – 观演山坡&蛋壳露台&绿洲

在Adhocism原则的指导下，上层露台和下层街道通过适应性干预连接起来。这种方法强调可持续思维，从设计到施工，理想情况下，贯穿整个运营阶段。设计理念植根于亲生物主义，包括三个关键方面：拟态、绿色和木结构。

标志性的蛋壳圆顶展示了佐林格木结构，以其最小的材料消耗而闻名。它由700多个独特制作的胶合直榫组件组成，cnc加工，精心拼接和现场组装。主要材料是来自可持续来源的芬兰云杉，辅以热木材。这两种材料都提供耐用性和舒适性。只要有可能，环境保护部的设施都被创造性地重新利用——例如，电箱被改造成海报板或遛狗标志——强调了对可持续设计的承诺。

The upper terraces and lower streets are connected through adaptive interventions guided by the principle of Adhocism. This approach emphasizes sustainable thinking, from design to construction and, ideally, throughout the operational phases. The design concept is rooted in Biophilia, incorporating three key aspects : Mimicry, Green, and Timber structure.The iconic Eggshell Dome showcases the Zollinger timber structure, known for its minimal material consumption. It comprises over 700 uniquely crafted glued-lam straight tenon components, CNC-processed and meticulously spliced and assembled on-site. The primary material is Finnish spruce from sustainable sources, complemented by thermal wood. Both materials provide durability and comfort. Wherever possible, MEP facilities are creatively repurposed—for instance, electrical boxes are transformed into poster boards or dog walking signage—underscoring a commitment to sustainable design.

▲改造前后对比 – 露台花园&好白相活动场&雾梯&展廊

构思的场景在用户预期验证后进行了细化，并以满足不同需求的见解为指导——从日常活动到季度活动。这种方法使管理和操作团队能够更有效地分配资源，增强站点的整体价值。此外，对街道景观的研究——包括展示和标识——导致了租户指南的创建，旨在确保视觉秩序和动态氛围之间的和谐平衡。

The conceived scenarios were refined following validation through user prospectives, guided by insights addressing diverse needs — from daily activities to quarterly events. This approach enables management and operations teams to allocate resources more effectively, enhancing the overall value of the site. Additionally, research into streetscapes—including displays and signage—led to the creation of Tenant Guidelines designed to ensure a harmonious balance between visual order and dynamic vibe.

我们的目标是创造一个邻近的第三空间——一个吸引人的环境，既可以促进社区聚会，也可以促进个人独处的时刻。在其吸引人的设计之下，是生活体验和有意义的人际关系的深思熟虑的整合。随着时间的推移，这些经历将成为共同的集体记忆，塑造这个地方的身份和本质。

Our goal is to create a neighboring Third Place — an inviting environment that fosters both community gatherings and moments of personal solitude. Beneath its appealing design lies a thoughtful integration of life experiences and meaningful human connections. Over time, these experiences will become shared collective memories, shaping the identity and essence of the Place.