Planning for the PAN-EU
泛欧规划
VAT when using Amazons Pan European FBA Programme
According to the Amazon user study 2018, 85% of Prime shoppers visit Amazon at least once a week. As of 2018, Amazon has over100 million Prime subscribers across the globe providing an enticingproposition for online sellers looking to grow their business.Sellers signed up to Fulfilment By Amazon (FBA)benefit from the ability to promote their goods to Prime cust. The Pan EU programme has become a go to option foronline sellers looking to grow their presence in Europe.
VAT与亚马逊仓储泛欧的关系
根据2018亚马逊用户研究，85%的金牌会员每周至少上一次亚马逊。到2018年为止，在世界范围内，亚马逊有1亿金牌会员，因此吸引着跨境电商试图促进自己的事业。
卖家注册了亚马逊仓储中心（FBA）服务后，可以从中获得更多便利，可以更快的为金牌客户提供运输服务，促进卖家的商品竞争力。
泛欧成为一个让电商卖家们提高欧洲产品销量的有效选项。
What is the Pan-European FBA?
Amazon’s PAN EU is a solid option for thoselooking to expand into new markets. Fulfilment by Amazon allows you access toEuropean clients by storing your goods in fulfilment centres across Europe.This makes your products eligible for Prime which is likely to make yourproduct more likely to sell.
什么是泛欧亚马逊仓储中心？
亚马逊泛欧服务是寻求进入新市场商家的不二选择。使用亚马逊仓储中心可以让您把货物存在欧洲范围内的仓储中心。这样金牌买家就可以更快取得货物，因此就可能卖得更好。
Which Countries does it apply to?
Currently the PAN EU fulfilment centres are inthe following countries:
SPAIN
GERMANY
FRANCE
CZECH REPUBLIC
UNITED KINGDOM
POLAND
ITALY
The most importantthing you need to know is that when you join the PAN EU programme is that youwill be holding stock in another country and must register for VAT in eachcountry. You are liable as soon as your goods are moved into each country.
This means registering for VAT in sevencountries and filing, submitting VAT returns according to the frequency of thecountry.
Depending on whether you are a non-EU based business or an EU based business there are slightlydifferent VAT rules that may apply.
哪些国家可以申请？
目前泛欧的仓储中心在以下国家：
西班牙
德国
法国
捷克
英国
波兰
意大利
加入泛欧计划您需要知道最重要的是您将会把货物存储在另一个国家，您必须要在每个国家都进行注册。一旦将库存放到这些国家，您就有注册增值税的义务。
这意味着您需要在七个国家进行增值税注册，并且按照规定进行申报。
根据非欧盟国家还有欧盟国家的不同，可能会适用不同的增值税规则
Situation 1) When your business is basedoutside of the European Union:
If you are keeping your stock in the US andselling into Europe you must decide who is paying the import VAT, is it you oryour customer?
If you choose to pay the import fee – thenvoluntarily VAT register in that country and you can claim the import VAT back.
Situation 2) If you are keeping your stock inEurope and selling to Europe.
- Thenyou will need to register for VAT in the country where your stock is held andfollow the distance selling rules,
- Youwill then need to add the applicable VAT rate to your products.
- Theother option is to register your business in an EU country and then you won’tneed to register for VAT until you hit the threshold in the respective country,the distance selling rules will then apply.
- Asa NON-EU Seller, you may need FiscalRepresentation in France, Italy and Poland.
Don’t panic! If you are already signed up tothe PAN-EU programme, we can backdate your returns.
情况1）公司属于非欧盟公司
-如果您库存在美国，把货卖着欧洲，您必须决定谁付进口增值税，您还是客户？
-如果您选择支付进口费用，您可以主动注册增值税，并且进行进口增值税抵扣。
情况2）如果您库存在欧洲并且向欧洲销售
-您需要在有库存的国家进行注册并且遵守距离销售规则
-您需要在定价的时候考虑VAT
-另一个方法便是在欧盟某一国家进行注册，在达到某一国家的距离销售门槛之前，您不需要在这一国家注册，此时适用距离销售规则
-作为非欧盟卖家，在法国、意大利以及波兰需要财务代表。
别慌！如果你已经注册了泛欧，我们可以帮你追溯退税。
What happens if I don’t register?
- Amazon may suspend your account
- You may face an Audit by HMRC or any othertax authority
- You may face fines and backdated paymentswhich could wipe out your business
不注册的后果？
- 亚马逊会关闭账户
- HMRC或者其他税局会进行核查
- 足以让您生意失败的罚金还有补税
Prepare for PAN EU
Registering for VAT in multiple countries takestime. The process can take anywhere from 2-12 weeks to receive theregistration.
You are responsiblenot Amazon for being compliant when it comes to VAT
You will then need to create ASIN’s for allyour products.
Ensure you factor in the cost of complianceinto your margins. When you move your stock into a different country you needto consider complying with that countries specific VAT rate.
Life after registering for VAT
Before you get your VAT number you cannot charge or show VAT on your invoices.
-You will have to pay the tax authorities fromthe VAT registration (effective) date and file VAT returns from theregistration date
-Increase your prices to accommodate the VAT
-Paying your VAT in other countries
-You will save money by using a paymentsolution such as Payoneer allowing you to pay your VAT in the local currency. Thisis often cheaper than Amazon.
准备泛欧
在多国注册增值税需要时间。完成注册需要的时间从2-12周时间不等。
针对增值税，合规义务在您，而不是亚马逊。
您需要为您所有的产品创制ASIN。
注册增值税之后
在收的增值税号之前，您不能征收增值税，在发票上不能显示增值税。
-在增值税注册开始以后，您需要向税局支付增值税，并且定期申报。
-提高价格从而将增值税考虑在内。
-在其他国家支付增值税
-使用可以支付当地货币的支付工具，例如Payoneer，可会节省一笔费用。这比亚马逊会便宜。
Not ready for the PAN-EU – there are other options!
If you just want totest out a few countries before activating Amazons Pan European FBA programmethen I would suggest Amazons Multi Country Inventory (MCI) feature – where you can select between 5countries where you want your stock to be held.
-This will be a much lower cost option andallow you to test the market and see where your products sell well.
泛欧还没准备好-还有其他选择！
在开启泛欧项目之前，您想先试一下，我们建议您使用亚马逊的多国仓储服务-您可以在五个国家中选择国家来存储您的货物。
-这样您的成本会很小，同时您可以在各国试水，以了解你的产品在哪国更好卖。
European Fulfilment Network EFN
The EFN allows merchants to sell from onecountry within the European Union in all other EU countries.
E.G Holding stock in the UK and selling intoother countries such as Germany. When you use the EFN you are only required toVAT register in the country you are selling from until you have hit thedistance selling thresholds of the country you are selling into.
欧洲仓储网络（EFN）
EFN允许商人从欧盟内部的一个国家出售货物到全欧盟。比如，你把你的货物库存在英国，然后出售货物到德国去。当你使用EFN的时候，你只需要在英国注册VAT，并且只在英国上报增值税就可以了，直到你在德国销售达到了销售门槛为止。
让我们来帮你！
在简单VAT我们为你提供以下协助：
-VAT和EORI注册
-负责年度申报和退税
-按时申报提醒
-监控和管理你的销售门槛
-提供电商相关问题的解决方法
-提供一位账户管理员随时协助您解决问题
您有考虑泛欧计划或者准备扩大你的电商生意吗？今天就联系我们吧！
