- 繁琐的海关程序与本地法规合规要求。根据欧盟委员会报告，约45%的海外企业将监管壁垒视为进入欧洲市场的主要障碍。
- 与大型电商平台的整合，以及应对市场对次日/当日配送的高标准要求。
- 退货及售后服务与中国存在差异，需要额外管理。
- 欧洲本地运营通常需要额外资源，许多品牌在没有本地物流合作伙伴的情况下难以管理。
如果没有合适的物流伙伴支持，这些挑战可能会延缓品牌扩张并增加成本。
凭借超过150年的物流经验以及遍布欧洲的强大运营网络，FIEGE帮助中国消费品品牌高效进入并扩大欧洲市场。FIEGE如何助力您的成功：
- 端到端供应链管理：从报关清关到最后一公里配送，我们一手包办。
- 电商平台整合：与 MediaMarkt、Amazon、TikTok Shop、Zalando 等顶级平台无缝对接。
- 仓储与履约：欧洲战略枢纽布局，加快配送并优化库存管理。
- 增值服务：根据品牌需求提供重新贴标、重新包装、质检以及退货管理等服务。
- 全程透明：供应链全流程实时可视化，提供数据驱动的洞察。
- 智能技术与自动化：FIEGE 利用先进数字平台、自动化及数据分析，提高准确性与效率，让品牌在欧洲更快、更智能地增长。
多年来，FIEGE已与中国众多知名消费品品牌合作，包括国内最大的家电和电子产品制造商，助力它们在欧洲市场拓展业务。这些合作充分体现了FIEGE 在处理复杂供应链、大规模分销网络以及多元化零售渠道方面的成熟能力。
准备好将您的消费品带入欧洲了吗？
让 FIEGE 全程管理您的物流、电商综合服务及分销业务。立即联系我们，了解更多信息。
With FIEGE, Chinese consumer product brands can enter the European market smoothly, lower logistics expenses and accelerate delivery to customers.
Europe represents a massive opportunity for Chinese consumer brands, from electronics and home appliances to lifestyle and beauty products. European consumers are increasingly open to new, high-quality brands that deliver great value and innovation. However, to successfully enter the market requires more than just exporting products, it demands a seamless supply chain and local expertise.
For many Chinese brands, the biggest roadblocks from being successful in European market include:
Complicated customs procedures and local regulation compliance requirements. About 45% of foreign firms identify regulatory barriers as the key obstacle to expanding into Europe, according to a European Commission report.
Integration with big e-commerce platforms and coping with market standards of next day/same day delivery created by marketplaces.
Returns and after-sales service expectations that are different from China.
European operations often require additional, which many brands struggle to manage without a local logistics partner.
These challenges can slow down your expansion and increase costs, unless you have the right logistics partner to support your growth in Europe.
With more than 150 years of experience in logistics and strong operations across Europe, FIEGE helps Chinese consumer brands enter and scale in Europe efficiently.
- End-to-end supply chain management: From customs clearance to last-mile delivery, we can handle it all.
- E-commerce integration: Seamless integration with top marketplaces such as MediaMarkt, Amazon, TikTok Shop and Zalando.
- Warehousing & fulfillment: Strategically located European hubs for faster delivery and optimized inventory management.
- Value-added services: From relabelling, repackaging quality checks toreturns management, ... the services are tailored to what your brand needs.
- Full transparency: Real-time visibility and data-driven insights across your supply chain.
- Smart technology & automation: FIEGE leverages advanced digital platforms, automation, and analytics to improve accuracy, enhance efficiency enable your brand to grow faster and smarter in Europe.
Over the years, FIEGE has partnered with a number of China’s most recognized consumer brands, including some of the country’s largest home appliance and electronics manufacturers, to expand their footprint across Europe. These collaborations reflect FIEGE’s proven capability to handle complex supply chains, large-scale distribution networks and diverse retail channels across multiple European markets.
Ready to bring your consumer products to Europe? Let FIEGE handle your logistics, e-commerce integration and distribution from start to finish. Contact us today to learn more.