2015年4月20日，一汽-大众奥迪正式启动全新奥迪TT的预售。此次全新奥迪TT仅通过同日首发上线的"奥迪天猫旗舰店"进行预售，且所有预售车型均是围绕"复仇者联盟"主题打造的全球限量版车型。在预售阶段订车的用户，将在新车正式上市前抢先获得全新奥迪TT。
FAW-VW Audi officially started the pre-sale of the new Audi TTon April 20, 2015 at the Audi flagship store on Tmall that came online on the same day. All models open for booking are global editions with the Avengers theme. Users who place orders during the pre-sale period will be able to get their hands on a new Audi TT before it hits the open market.
在即将于全球上映的超级英雄巨制——《复仇者联盟2：奥创纪元》中，全新奥迪TT首次"触电"。它在片中那霸气的"神情"、犀利的"目光"、敏捷的"身手"，一定会为全球影迷留下深刻印象。全新奥迪TT在中国市场正式上市之前，一汽-大众奥迪与奥迪"御用"改装公司ABT联手，围绕"复仇者联盟"主题，专门打造了两批全球限量版车型。一批是彰显极致个性的"复仇者联盟决胜版"，另一批是极具收藏价值的"复仇者联盟群英版"。
The new Audi TT made its movie debut in Avengers: Age of Ultron, the blockbuster that will be screened worldwide soon. Its imperious "look", sharp "eyes" and agile "actions" in the movie are sure to leave a deep impression on audiences globally. Before the new Audi TT is officially launched in China, FAW-VW Audi and ABT - Audi's "exclusive" modification company - worked together to create two limited editions with the Avengers theme, one being the Avengers winning version that displays extreme individuality and the other being the Avengers Beat edition that is of high collectable value.
"复仇者联盟决胜版"基于全新奥迪TT Coupé quattro全时四驱车型打造，特别配以19英寸个性化轮毂及个性化外观元素，全球限量打造199辆。"复仇者联盟决胜版"拥有"战警黄"和"特工蓝"两种专属的车身颜色，售价为62.18万元。
Developed based on the new Audi TT Coupé quattro, the Avengers winning version, only 199 units of which are being produced worldwide, is specially equipped with the 19-inch characteristic wheel and exteriors. Priced at 621,800 yuan, it offers two exclusive body colors - Men Yellow and Blue Agents.
"复仇者联盟决胜版"从4月20起在"奥迪天猫旗舰店"进行线上销售。一汽-大众奥迪为勇于尝试这种创新购车方式的用户准备了多重厚礼。首先，在线上购车的用户将在全新奥迪TT正式上市前提到爱车，并获得《复仇者联盟2：奥创纪元》的首映电影票。其次，购买全新奥迪TT"复仇者联盟决胜版"将有机会坐享全新奥迪TT送车上门、亲临全新奥迪TT上市庆典、参加Audi Driving Experience赛道之旅等特殊体验。
The new Audi TT Avengers winning version is available online at the Audi flagship store on Tmall from April 20, 2015. FAW-VW Audi has prepared a number of gifts for users who are willing to try this innovative car purchase method. First of all, those who buy this car online will get their car before the new Audi TT is officially launched along with tickets to the premiere of Avengers: Age of Ultron. Second, buyers of the new Audi TT Avengers winning version will have the opportunity to have a series of special experiences, including home delivery, participation in the launch celebration of the new Audi TT and in the Audi Driving Experience.
"复仇者联盟群英版"是基于全新奥迪TT Coupé quattro车型打造的更为个性化的车型，全球仅限量发售5辆，且每一辆都拥有独一无二的设计，极具收藏价值。首先，一汽-大众奥迪为这5辆车型配备了S line外观套件、矩阵式LED大灯、B&O音响、19英寸个性化轮毂以及智能钥匙等个性化装备。其次，一汽-大众奥迪分别以"复仇者联盟"中"绿巨人"、"雷神"、"美国队长"、"黑寡妇"和"钢铁侠"这5位超级英雄的形象为元素，开发了5款"复仇者联盟专属定制升级包"，且每款"升级包"只提供给1辆车型，以确保其独一无二的地位。
The new Audi TT Avengers Beat edition is a more characterful model based on the new Audi TT Coupé quattro. There are only five of the vehicles available worldwide, each of high collectable value for their individual design. FAW-VW Audi equips these five models with a range of individualistic devices, including the S line package, Matrix LED headlights, B&O system, 19-inch wheel and smart key. Drawing on the image of five superheroes in the Avengers - Hulk, Thor, Captain America, Black Widow and Iron Man - FAW-VW Audi has also developed five versions of the "Avengers exclusive custom package", each for one model only to ensure its uniqueness.
"奥迪天猫旗舰店"将于4月23日、4月29日、5月6日、5月12日先后推出"复仇者联盟群英版"中的4辆车型进行限时抢购。人气最旺的"钢铁侠"版车型将于5月19日在"奥迪天猫旗舰店"进行为期一天的限时拍卖。最终，成功获得这5辆全新奥迪TT的尊贵用户，还将获赠《复仇者联盟2：奥创纪元》电影票，并将得到神秘嘉宾上门送车的惊喜，以及受邀亲临全新奥迪TT上市庆典，与奥迪共赴Audi Driving Experience探索之旅等额外权益。
The Audi flagship store on Tmall will carry out the flash sale of four models of the Avengers Beat edition on April 23 and 29 and May 6 and 12 respectively. The most popular Iron Man will be available at a one-day auction at the flagship store on May 19. Users who successfully buy one of these five new Audi TT models will receive many extra bonuses, including tickets to Avengers: Age of Ultron, home delivery by a mystery guest, an invitation to the launch celebration of the new Audi TT and participation in the Audi Driving Experience.
此次"复仇者联盟"限量版全新奥迪TT登陆"奥迪天猫旗舰店"进行预售，是一汽-大众奥迪在高档车营销领域做出的又一次大胆创新。随着互联网技术对汽车行业的影响越来越深入，以及汽车与电影、娱乐等领域的"跨界"越来越频繁，一汽-大众奥迪还将尝试更多类型的营销创新，不断为奥迪用户创造最新鲜、最愉悦的体验。
The pre-sale of the new Audi TT Avengers limited edition at the Audi flagship store on Tmall is another bold innovation by FAW-VW Audi in the marketing of premium cars. As Internet technology becomes more influential in the automobile industry and crossover cooperation between cars, movies and entertainment becomes more frequent, FAW-VW Audi will attempt more marketing innovations to keep bringing the most original and exciting experiences for users.
关于奥迪品牌/About the Audi brand
奥迪品牌由奥古斯特•霍希（August Horch）于1909年7月16日创立，拥有超过百年的传奇历史。秉承“突破科技 启迪未来”的品牌理念和“进取、尊贵、动感”的品牌价值，奥迪不断挑战现状，引领技术和设计创新。2014年，奥迪品牌全球销量达到突破纪录的174万辆。自1988年奥迪品牌进入中国以来，经过20余年植根中国市场的精耕细作，一汽-大众奥迪凭借在品牌、产品、服务等领域的综合竞争优势始终领跑国内高档汽车市场。2014年奥迪品牌在中国销量达到575,077辆（不包括香港），同比增长17.7%。目前奥迪品牌在中国产品线涵盖A、Q、R三大系列，包括A系列轿车车型 A1、A3/S3、A4L/A4 allroad quattro、A5/S5/RS 5、A6L/S6/A6 hybrid、A7/S7/RS 7、A8L/S8/A8L hybrid；Q系列SUV车型 Q3、Q5/SQ5/Q5 hybrid quattro、Q7；R系列跑车车型 TT/TTS、R8/R8 Spyder。一汽-大众奥迪拥有国内最成熟的销售服务网络，410家授权经销商覆盖了全国179个城市，其尊贵、完善的服务共15次摘得J.D.Power公布的“中国汽车用户服务满意度”冠军和“中国汽车销售满意度”冠军。
The Audi brand, created by August Horch on July 16, 1909, takes pride in a legendary history of more than 100 years. Upholding the brand concept of Breakthrough Through Technology (Vorsprung Durch Technik) and the brand value of “Progressiveness, Sophistication, Sportiness”, Audi keeps challenging the status quo and leading technological and design innovations. In 2014, the global sales volume of the Audi brand reached a record 1.74 million units. As a result of intensive efforts in the China market over the past 20-plus years since it entered China in 1988, the FAW-VW Audi brand has always taken a leading position in the Chinese premium car market based on its comprehensive competitive edges in brand, product, service and other areas. The Audi brand achieved a sales volume of 575,077 units in China (excluding Hong Kong) in 2014, up 17.7% year-on-year. At present, the Audi brand has three series products in China, including the A1, A3/S3, A4L/A4 Allroad Quattro, A5/S5/RS 5, A6L/S6/A6 hybrid, A7/S7/RS 7, A8L/S8/A8L hybrid in the A Series, Q3, Q5/SQ5/Q5 hybrid Quattro and Q7 in the Q Series and TT/TTS and R8/R8 Spyder in the R Series. The FAW-VW Audi brand boasts the most mature sales service network in China. It consists of 410 authorized dealers in 179 cities countrywide. Thanks to its sophisticated and complete services it has won 15 titles in the J.D. Power CSI (China Customer Satisfaction Index) and SSI (China Sales Satisfaction Index).