第四届进博会于昨日圆满落幕。得益于进博会的平台效应和溢出效应，全球领先的生命科学企业拜耳收获颇丰。
通过举办十余场重磅签约仪式和精彩纷呈的展台活动，拜耳携手九州通、海南博鳌乐城国际医疗旅游先行区、本来生活等本土创新企业和坚实伙伴，切实支持“双循环”新发展格局，全方位助力实现“共同富裕”的目标，惠及中国患者、消费者和种植者。
“连续四年参加进博会让拜耳真切感受到了中国对医疗健康和农业科学领域创新产品与高质量服务的巨大需求。”拜耳集团处方药事业部全球执行副总裁、中国区总裁，拜耳集团大中华区总裁周晓兰表示。
“By participating in the CIIE for four straight years, Bayer has witnessed China's huge demand for innovative products and high-quality services in the fields of healthcare and agriculture,” said Zhou Xiaolan, executive vice-president, president of Commercial Operations China, Bayer Pharmaceuticals; president, Bayer Group Greater China.
“一直以来，中国都是拜耳全球业务最重要的市场之一。我们‘共享健康、消除饥饿’的企业愿景完美契合‘健康中国’、‘乡村振兴’和‘共同富裕’等重大国家战略目标。明年，我们即将迎来中德建交50周年和拜耳进入中国市场140周年。拜耳已提前锁定第五届进博会的展位，并期待与本土伙伴不断深化合作，全方位支持中国人民实现健康美好生活的愿景，续写在华发展精彩篇章！”
“China has always been among the most important markets for Bayer. Bayer's vision of ‘Health for All, Hunger for None’ perfectly fits with China's major national strategic goals of ‘Healthy China’, ‘Rural Revitalization’ and ‘Common Prosperity’. Next year marks the 50th anniversary of the establishment of diplomatic relations between China and Germany, and the 140th anniversary of Bayer's connection with the Chinese market. Bayer has already reserved our booth for the fifth CIIE and looks forward to working hand-in-hand with local partners to create a prosperous future — contributing to the realization of a healthier and better life for Chinese people.”
拜耳展台吸引往来观众络绎不绝
With the "Healthy China" mission marked as a national strategy, China has ushered in a new era of General Health. On the first day of the CIIE, Bayer and Jointown renewed their strategic collaboration agreement for five more years based on the success of their collaboration over the past three years.
The two parties will deepen cooperation in fields including diversifying product categories, expanding product accessibility, and conducting health education, so as to tap into both advantages and enhance industry chain building, thus comprehensively improving health service.
拜耳与九州通签约合影
11月6日在拜耳医疗健康日上，拜耳与海南博鳌乐城国际医疗旅游先行区管理局签订了战略合作备忘录，双方希望发挥各自优势，在糖尿病领域开展全面深化的合作。
今年8月，拜耳与WaveForm合作项目产品CGMs在海南先行落地，为其奠定了良好的合作基础。今年，这款血糖监测“黑科技”也完成了在此次进博会的首展首秀，开启了拜耳糖尿病智能全程管理创新模式。
乐城管理局与拜耳签署战略合作备忘录
同日，拜耳携手爱谱癌症患者关爱基金会和医学界共同启动“卫生命·话新戈——前列腺癌患者关爱月”特别活动，介绍前列腺癌及防治的最新进展，引导全社会关注男性健康。今年在国内获批的前列腺癌治疗新药也亮相拜耳展台。
“卫生命·话新戈——前列腺癌患者关爱月”特别活动
11月7日，拜耳作物科学与本来生活网及消费者举办【“拜”里挑一，“本”来如此】主题论坛，针对“新农人观察”、“家庭消费新主张”、以及“如何连接新农人与新消费”三个话题，拜耳、本来生活高层，及消费达人共同探讨如何赋能中国果品价值链，构建电商、种植者、消费者多方共赢的商业模式，更好地满足市场对优质果品以及健康、环保的新兴消费需求。
【“拜”里挑一，“本”来如此】跨界对话
Monday marked the 10th International Day of Radiology, as well as Bayer Radiology Day at the CIIE. To honor the day, Bayer launched a series of activities at the Bayer booth, including an unveiling ceremony for the 2021 International Day of Radiology and the sharing to promote the popularization of radiodiagnosis-related science.
Bayer Radiology Day event
On Tuesday, Bayer Public Health Day at the CIIE, it launched the "Get a Head Start with Healthy Hair" — Hair and Scalp Health Science Book Media Gathering.
With the strong support of Bayer Consumer Health and compiled by 28 dermatologists from top three academic associations, China's first science book on hair and scalp health was published.
The book helps inform the public about scalp health knowledge with easy-to-understand language as well as rich, systematic and scientific content to help them cope with related health issues properly.
"Get A Head Start With Healthy Hair"- Hair and Scalp Health Science Book -Media Communication Conference
除了精彩纷呈的展台活动，拜耳还展示了众多医疗创新成果、自我保健方案、以及现代农业综合解决方案。其中包括细胞与基因疗法领域的进展，新型口服心衰治疗药物、复合维生素、氨基酸类生物刺激素产品、行业领先的一站式服务种植者平台“悦农堂”等创新产品和实践。
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