5月16日,美国快餐连锁巨头麦当劳宣布退出俄罗斯市场(相关报道)。
据路透社报道,当地时间27日,麦当劳俄罗斯公司的文件显示,他们已经为接管其在俄业务的公司注册了几个备选品牌名称,包括“同一家”(The Same One),“有趣又美味”(Fun and Tasty)和“就像那样”(Just Like That)等。
McDonald's in Russia has registered possible brand names for the firm taking over its fast-food restaurants there, including "Fun and Tasty", "The Same One" and "Just Like That", patent filings showed on May 27.
2022年5月23日,俄罗斯莫斯科郊外一家麦当劳汽车餐厅的金色拱门标识被拆除。图源:路透社
此前,麦当劳3月8日宣布将暂时关闭俄罗斯境内的850家门店,但是会继续支付员工工资。
据多家外媒,5月16日,麦当劳正式宣布退出俄罗斯市场,随后将其在俄业务出售给俄罗斯加盟商戈沃尔,其他加盟商可以选择在新品牌下继续经营。
McDonald’s Russian locations have been closed since early March, and the company said May 16 it would offload its business in the country. The restaurants that it owns are being sold to Alexander Govor, who runs a franchise operation of 25 restaurants. Other franchisees will be given the option of working under the new brand.
报道称,麦当劳表示,尽管该公司将继续在俄罗斯保留商标,但现有门店将不再使用麦当劳的名称、标识、品牌和菜单。

一家麦当劳的俄罗斯门店 图源:Getty Images
据塔斯社报道,一名消息人士称麦当劳将于6月以新品牌重返俄罗斯。新品牌90%以上的供货商都将是俄罗斯企业,与他们的合作将继续。“事实上,只有名字会改变。”
"McDonald's will return to Russia under a new brand in June, keeping the restaurant chain and the menu, as well as jobs. More than 90% of suppliers are Russian, work with them will continue. In fact, only the name will change," the agency's source said.
对于这一消息,有网友表示,“没错,我还是我,只是换个马甲”,还有网友表示广告语都想好了:“还是原来的配方,还是一样的味道……”




编辑:李金昳
来源:路透社 福布斯 塔斯社 中国新闻网 环球网 网友评论等
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