The work carries a NZD$10,000 price tag, and will cost the buyer another NZD$4.44 for a cheeseburger. The institution, or collector who owns it, will be given instructions on how to recreate the art in their own space.
"I got kicked out of a McDonald’s by the police for doing this when I was a teenager, now it’s art."
"Generally speaking, artists aren't the ones deciding whether something is art is not – they are the ones who make and do things. Whether something is valuable and meaningful as artwork is the way that we collectively, as a society choose to use it or talk about it," Moore said.
"The gesture is so pure, so joyful … that is what makes it so good."
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