“大V”前台实名！多家平台同日官宣

10月31日，微信、抖音、快手、微博、B站、小红书等接连发布关于引导头部“自媒体”账号进行前台实名展示的公告。

China's six most popular social media platforms as of Monday required the accounts of content creators, or influencers, with more than 500,000 or 1 million followers, to show their real names or the names of their financial backers on their profile pages.

微信在公告中称，这一措施旨在增强头部“自媒体”账号可信度，便于公众为公共利益实施监督。

In a statement issued on Monday evening, WeChat announced that it is implementing the policy to "enhance the credibility" of content creator accounts and "facilitate public supervision for the public interest".

微信将分批次分阶段引导“粉丝”量50万以上的“自媒体”账号对外展示实名信息，近期将首先引导100万“粉丝”以上的“自媒体”账号对外展示实名信息。

Individual WeChat accounts with more than 500,000 followers will display the registered individual's real name on their account profile. 

平台鼓励“自媒体”创作者真实表达，为用户提供更优质、可信赖的内容。

WeChat added that it encourages content creators to express themselves "truthfully" and provide users with "better quality and reliable content".

同日，快手、抖音、微博、B站、小红书、百度也发布相关规范“自媒体”账号运营管理公告。

微博公告称，站方将于近期引导社会时事、军事、财经、法律、医疗等专业领域100万粉丝以上的“自媒体”账号填写实名信息，后续将逐步扩大到相关领域50万粉丝以上的“自媒体”账号，经用户同意后进行前台实名展示。普通用户及以个人日常生活分享为主的领域账号不受前台实名展示的影响。

Weibo will soon guide content creator accounts with over 1 million followers in professional fields such as current affairs, military, finance, law and healthcare to provide real-name information. 

This will be gradually expanded to content creator accounts with over 500,000 followers in related fields, with front-end real-name display occurring only with user consent.

Regular users and accounts primarily focused on sharing personal daily life content will not be affected by front-end real-name display, according to a statement issued by Weibo.

微博表示，各平台的头部“自媒体”大V因其拥有的社会影响力，在讨论社会时事热点时，具有远超普通用户的舆论引导作用，而前台实名的实施正是为了推动大V承担起与话语能量相匹配的责任，从而进一步推进网络舆论生态治理。

The prominent content creators, due to their significant social influence, wield a much greater power over public opinion when discussing hot social topics than ordinary users. The implementation of real-name registration in the foreground is precisely aimed at urging these creators to shoulder a level of responsibility commensurate with their influential discourse, the statement said.

抖音表示，需要授权展示账号实名信息的用户会收到站内信通知，授权展示具体上线时间以实际通知为准。除授权展示的真实姓名、企业名称信息外，平台不会主动公开账号的其他信息。

抖音同时建立专门的防网暴保护机制，上线“一键防网暴”功能，快速、优先处理相关的投诉和举报，对参与网暴的账号视情采取警示教育、禁言、封禁账号等措施。

At the same time, Douyin will establish a dedicated system for anti-cyber violence protection, "promptly and preferentially" handle complaints and reports, and take measures such as warnings and account suspension against accounts involved in cyber violence, it said.

这些平台都强调，如不同意实名，后续账号流量、收益等会受到限制。

All six platforms emphasized that accounts' click rate and business income‍ will be restricted if they don't comply with the regulations.

编辑：付仪方 左卓

记者：蒋成龙

来源：中国日报