Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another.
“柔和桃”是个怎样的颜色？
Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.
The romantic color's name reflects the tactile sensuality associated with the hue: velvety peaches, soft marabou feathers, and smooth vintage satins and silks all come to mind when thinking about the pink and orange combo.
tactile adj. 触觉的，有触觉的；能触知的 hue n. 色彩；色度
Poetic and romantic, a clean peach tone with a vintage vibe, the color reflects the past yet has been refashioned with a contemporary ambiance. Sensitive but sweet and airy, it evokes a new modernity. 诗意而浪漫，这种干净的桃色调带有复古氛围，既映射了过去，又焕发出现代气息。敏感、甜美、轻盈的柔和桃唤起了一种新的现代感。
为何被选为年度代表色？
"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless." Pantone color executive director Leatrice Eiseman said.
"As we enter 2024, some of the things that have become especially apparent to us is the concept of lifestyle taking on new meaning," Eiseman told TIME.
"We've been living in this time of turmoil in many aspects of our lives, and as a result of that, our need for nurturing, empathy, and compassion continues to grow stronger as we imagine a more peaceful future."
"With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important -- that being the comfort of being close to those we love," Laurie Pressman, vice president of the Pantone Color Institute, said in a statement.
赣南脐橙 自然天“橙”
汁水充足 舌尖“起舞”
维C满满 甜如“初恋”
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