再定睛一看，你会发现模特手上拿着一本书，而这幅“封面大片”也和书籍的主题相呼应。实际上，这是俄罗斯圣彼得堡一家百年书店Podpisnie Izdaniya给新书拍的宣传照。这家创立于1926年的百年书店，最近又在社交媒体上收获满满关注度。
Founded in 1926, the iconic bookstore Podpisnie Izdaniya in St. Petersburg, Russia, has recently regained viral attention on social media for its innovative approach to blending literature with visual art.
These creative ideas, all from the employees at Podpisnie Izdaniya, initially a way to pass time at work, unexpectedly went viral after being shared on the bookstore's Instagram account. This group of "unserious" employees brought a remarkable turnaround to the struggling century-old store.
The photos created by the staff are not only visually stunning but also showcase masterful composition, lighting, and color coordination. The models in the shots exude professionalism, with every detail — from makeup to expressions — crafted meticulously and infused with artistic ingenuity.
Some netizens believe that this type of promotion would require significant manpower and resources, making it unsuitable for emulation. However, these photos were taken without the involvement of modeling agencies. The bookstore's chief editor stated that aside from collaborating with celebrities and singers, only the store's employees are featured in the pictures.
Each image, brimming with storytelling and aesthetic appeal, has not only reignited public appreciation for physical books but also breathed new life into this century-old cultural landmark. Podpisnie Izdaniya has amassed over 250,000 followers on Instagram, with many fans making special trips to visit the offline store for photo opportunities.
推 荐 阅 读
