After the 3/15 Gala program by China Central Television exposed the shocking practice of inferior sanitary pads being refurbished and remarketed, a large number of netizens flooded the Weibo comments section of Lei Jun, founder of Xiaomi, urging the company to enter the sanitary pad industry.
Lei humorously addressed the phenomenon earlier, likening his comment section to a "wishing well" for public grievances. "It seems whenever people face untrustworthy products or industries they find challenging, they come to my page to leave requests," he remarked.
The sanitary napkin industry has long been plagued by scandals, including false size labeling, recycled waste materials, and subpar manufacturing practices. The 3/15 Gala's latest findings—revealing how discarded products were chemically bleached, repackaged, and sold as new—have deepened consumer distrust, highlighting an urgent need for stricter production standards and regulatory oversight.
Public appeals for Xiaomi's entry reflect a desperate hunger for trustworthy alternatives. While the company has not confirmed any plans, the viral campaign underscores a broader demand for ethical brands to reform the sector.
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