“五一”假期，婚庆市场又迎来了传统高峰季。
如今婚礼的内容、形式越来越个性化，涌现出了多种婚礼新样态。
China's wedding industry saw a surge in demand during the May Day holiday, with couples increasingly opting for bespoke ceremonies ranging from intimate outdoor gatherings to "one-stop" packages, reflecting shifting preferences toward personalized and experiential nuptials.
Outdoor micro-weddings have become a rising trend, particularly at venues steeped in historical or cultural significance. These intimate settings allow couples to customize decorations while offering greater privacy.
Ouyang Zhihong, manager of a garden restaurant in Shanghai, noted that time slots from May 1 to 5 were all fully booked, with events averaging 75,000 yuan per ceremony. Some couples have already reserved dates for May and October 2026, signaling strong long-term demand.
Meanwhile, "one-stop" wedding services—bundling planning, venues, catering and photography—are thriving. At a hotel in Cixi, Zhejiang province, couples exchange vows in neo-Chinese-style halls adorned with ethereal mist, dynamic lighting and celestial-themed backdrops, accompanied by traditional recitations and blessings from guests. Industry insiders highlight that such packages enable creative personalization, including live performances and mixed-reality, multimedia displays.
Another emerging trend is "destination weddings", which blend travel with ceremonies attended only by immediate family. This niche appeals to couples seeking both adventure and intimacy.
Shi Lijun, president of the Shanghai Wedding Trade Association, has observed that younger couples in the Yangtze River Delta region increasingly favor thematic weddings and comprehensive services. "Modern Chinese weddings blend familial traditions with social symbolism," she said, adding that the industry is projected to surpass 23 trillion yuan by 2025.
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