近日，一款产自义乌的“太阳能风扇帽”在海外掀起热潮，成了不少人的“降温神器”。
A simple yet ingenious invention from Yiwu, Zhejiang province has taken international social media by storm. The "solar-powered fan hat" has emerged as a sought-after "cooling gadget" for outdoor enthusiasts.
社交媒体视频截图
其爆火源于美国一名TikTok博主的父亲节礼物视频。视频里，博主给正在户外烧烤的父亲送上了父亲节礼物——“一顶太阳能风扇帽”。
“这顶帽子是在TikTok上买的，只要不到40美元，还是太阳能供电，这样你就戴着它户外烧烤或者打理院子了。”博主举着帽子向爸爸安利。
The hat's popularity can be traced back to a heartwarming Father's Day video posted by a TikTok creator. The video featured the creator surprising his father, who was barbecuing outdoors, with the unique hat. "Got this on TikTok for under $40! It's solar-powered, so you can wear it while grilling or working in the yard," the creator enthusiastically explained while presenting the gift.
父亲戴上帽子后开心地手舞足蹈，说：“别开玩笑了，这得100美元吧。”
社交媒体视频截图
这条视频一经发布便迅速走红。截至目前，该视频的播放量已达数百万次，点赞数超过56万，评论区更是变成大型“种草”现场。
The father's delighted reaction – dancing with joy and exclaiming, "No way, this must cost like $100!" – instantly resonated with viewers. The video rapidly went viral, amassing millions of views. The comment section transformed into a wave of enthusiastic endorsements.
从今天起，他一定会戴上那顶帽子才出门。
我住在佛罗里达州南部，这顶帽子很适合我在花园里闲逛时戴。
我要给我的老公、准女婿、儿子和两个姐夫各买一个，他们一定会喜欢的！在院子里干活、烧烤、看橄榄球比赛时都用得上。
据潮新闻，该风扇帽生产厂家的厂长江泳滔介绍：“帽檐内侧的这两个小风扇是核心专利。”
此外，风扇的顶部装有太阳能板，可以在阳光下自动供电，阴天也能用USB充电，还有档位可以调节。
Jiang Yongtao, the factory director behind the hat's production, has highlighted its key features. "The core patented technology lies in these two small fans integrated inside the brim," Jiang explained. The fans are powered by solar panels mounted on top of the hat, providing continuous operation in sunlight. For cloudy days or indoor use, the hat also supports USB charging and offers adjustable fan speeds.
江泳滔表示，该款风扇帽当前在海外售价约40美元，上线28天就卖出1.11万顶，销售额突破320万元人民币。
据凤凰网财经报道，江泳滔表示，如今工厂完全被订单“追着跑”。
目前，工厂已经出货十几万顶风扇帽，还有单子源源不断涌进来。工厂的生产线直接从2条扩充到了6条，排单也已经塞到8月。车间里机器和工人都要“干冒烟了”。
谈到为什么会设计这样一款产品时，江泳滔表示：“简单说，消费者想要什么样的东西，我们就去造，就去迭代更新，才能在千变万化的市场当中生存立足。”
在他看来，虽说只是一顶帽子，但只要设计巧妙、花心思去做，给予消费者更好的使用体验和情绪价值，一定可以“闯”出一番成绩。
When asked about the inspiration behind the design, Jiang emphasized a customer-centric approach: "Simply put, we create and continuously iterate based on what consumers want. This is how we survive and establish ourselves in an ever-changing market."
He believes that even a seemingly simple product like a hat can achieve significant success through clever design, meticulous attention to detail, and a focus on enhancing user experience and emotional resonance.
如今，“中国制造”正在阔步走向海外。如江泳滔所说：这个风扇帽是千千万万中国商品的缩影。
你觉得下一个海外爆款会是什么？欢迎评论区留言分享。
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