近期，网信部门指导有关网站平台，依法处置网络名人账号违法违规行为。现将其中典型案例通报如下：
China's top cyberspace regulator on Wednesday disclosed a list of online influencers who were recently penalized for various violations, including posting content that "stirs group confrontation", promoting harmful values and committing tax-related offenses.
The Cyberspace Administration of China said in a news release that authorities have instructed major online platforms to take action against accounts involved in illegal or irregular activities.
一、网络账号“户晨风”在多个平台长期编造所谓“安卓人”“苹果人”等煽动群体对立言论，各平台相关账号已关闭。
二、微博账号“郭美May努力努力”、小红书账号“亿颜LuLu”、快手账号“忘川”、抖音账号“Ayuki_888”、微信视频号“周熙凯XK”等持续宣扬炫富拜金等不良价值观，相关账号已关闭或长期禁言。
三、微博账号“阑夕”发布宣介境外色情影片内容，抖音主播“张雪峰”在直播中长时间使用污言秽语，相关账号已限期禁言、停播。
四、根据税务部门通报的网络主播偷税案件情况，抖音、快手等平台账号“小影夫妇”“曳步舞鑫鑫”已长期禁言停播、暂停带货营利权限。网络主播“王子柏”相关账号此前因偷逃税款、炫富拜金行为被关闭，近期发现重新注册，网信部门已督促相关平台开展核查处置。
According to the release, several influencers with millions — in some cases tens of millions — of followers had their Weibo and Douyin accounts closed or placed under long-term suspension for repeatedly promoting materialism, flaunting wealth and other undesirable values.
In other cases, an internet celebrity was punished for promoting overseas pornographic films on Weibo, while prominent livestreamer Zhang Xuefeng — known for offering advice on college selection — was placed under a time-limited ban for "using vulgar language extensively" during broadcasts.
The release also noted that following tax authorities' findings on tax evasion cases involving online streamers, two influencer accounts on Douyin and Kuaishou had their livestreaming and e-commerce functions suspended.
网络名人账号影响力大、社会关注度高，运营者更应自觉依法用网、文明上网，规范网上言行，合理使用流量。各级网信部门持续督促相关网站平台履行主体责任，健全社区规则、用户协议，加强对运营者的教育提醒，依法依约开展账号和信息管理工作，防止已查处的问题反弹复发。
The CAC stressed that influencer accounts possess significant public influence and visibility, and their operators "must exercise greater self-discipline in regulating their online conduct".
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