As China strengthens its intellectual property (IP) protections and promotes innovation-driven growth, it is essential to understand the legal framework, negotiation strategies and enforcement of technology transfer agreements. Whether you are licensing patents, sharing know-how or forming joint ventures, careful planning is required to navigate China’s regulatory landscape and safeguard your IP while maximising commercial opportunities.
During this training seminar the China IP SME Helpdesk IP Business Advisor will provide an overview of the newest technology transfer conditions as well as discuss the role of various contracts in protecting IP. In addition, different case studies of European SMEs will be presented. The training will include a quiz before and after the training. At the end of the training, there will be a Q&A session where participants can pose questions to the speaker.
Webinar
Outline
1. Introduction to technology transfer
a. Definition and basic principles
b. Rules and regulations governing technology transfers
c. Main concerns for SMEs
2. Due diligence on business partners
a. Basics of due diligence
b. Handling meetings with business partners
3. IP in Contracts
a. Joint Venture contracts: main clauses
b. Licensing agreements: main clauses and concerns for SMEs
c. Enforcement of IP clauses in contracts
4. Case studies
5. Takeaway messages
Q&A
Webinar
About Speaker
Lisa Lu
Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition. During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.
Introduction of China IP SME Helpdesk
The China IP SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources. China IP SME Helpdesk organises IP training seminars and workshops all over China and Europe. It also provides online webinars on various IP-related topics and organizes one-on-one consultation sessions to help SMEs better understand IP, and how it relates to their products and to doing business in / with China.
The China IP SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10. As of February 2025, Phase VIII commenced expanding China IP SME Helpdesk’s services to the SMEs from countries participating in the Single Market Programme (SMP).
Webinar
Event Info
Date: Friday, August 22, 2025
Time: 15:00pm-16:30pm
Venue: MS Teams, the link to be sent to you by email one day before the event starts
Language: English
Ticket: Free / Member Only
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