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中国出行平台滴滴（DiDi）在墨西哥推出的外卖送餐服务平台DiDi Food与经济部宣布达成合作，旨在加强“Hecho en México”（墨西哥制造）计划，以支持全国中小微餐饮企业的竞争力和能见度。
DiDi Food, the food delivery platform launched by Chinese ride-hailing giant DiDi in Mexico and the Ministry of Economy announced a collaboration to strengthen the Hecho en México (Made in Mexico) program, aiming to support the competitiveness and visibility of small and medium-sized gastronomic businesses (MSMEs) across the country.
据该外卖平台称，其合作餐厅中超过60%为小型独立商户。通过此项协议，DiDi Food将利用其数字基础设施和全国覆盖范围来推广“墨西哥制造”标识。该倡议旨在帮助本地家族企业获取联邦政府提供的各项福利。
According to the delivery platform, more than 60% of its associated restaurants are small, independent businesses. Through this agreement, DiDi Food will utilize its digital infrastructure and national reach to promote the Made in Mexico distinction. The initiative is designed to help local family-owned businesses access various benefits provided by the federal government.
DiDi Food指出，参与商户将获得多种资源支持，包括通过MIPYMESMX平台接受培训、接入ComerciaMX商业网络、通过墨西哥工业产权局（IMPI）获得商标注册折扣，以及通过国家金融银行（NAFIN）获得优惠信贷选项。
DiDi Food noted that participating establishments will gain access to resources such as training via the MIPYMESMX platform, connection to the ComerciaMX business network, discounted trademark registration through the Mexican Institute of Industrial Property (IMPI), and preferential credit options via Nacional Financiera (NAFIN).
DiDi Food已启动项目初步阶段，为首批合作餐厅颁发了该标识。此项合作旨在鼓励合作餐厅在其运营中采用经认证的本国产品和原料。此外，合作内容还包括开展宣传活动，告知消费者在平台内可获取墨西哥制造的产品。DiDi拉美政府关系高级总监Vicente Roqueñí表示：“此次联盟强化了我们对餐饮业中小微企业的承诺，它们是平台和墨西哥美食产业的支柱。”
DiDi Food started the initial phase of the rollout with the delivery of the distinction to a first group of allied restaurants. The collaboration aims to encourage associated restaurants to incorporate certified national products and inputs into their operations. Additionally, the partnership includes communication campaigns intended to inform consumers about the availability of products made in Mexico within the platform. “This alliance reinforces our commitment to restaurant MSMEs, which are the backbone of the platform and of Mexican gastronomy,” stated Vicente Roqueñí, Sr. Director of Government Relations, DiDi Hispanoamérica.
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MEXCHAM continues building bridges between Mexico and China.
中国墨西哥商会将继续作为墨西哥与中国之间的桥梁，不断努力。
Cámara de Comercio de México en China
(MEXCHAM)中国墨西哥商会
