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俄罗斯认证全知道 — 品质启航,认证护航!

俄罗斯认证全知道 — 品质启航,认证护航! 俄中跨境电子商务
2025-04-07
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导读:产品认证是由独立组织验证商品、服务或流程是否符合既定标准和要求的过程。此确认以证书(文件)的形式颁发,保证产品对消费者的安全和质量......




俄罗斯认证: 如何避免损失数百万美元以及不被市场淘汰                           

       对于企业而言,俄罗斯市场犹如一块美味可口的蛋糕:其拥有1.4亿消费者的庞大市场、日益增长的需求以及优越的地理位置。然而未经周详准备,“不敲门就进门”的贸然进入这片蓝海,可能会让企业付出惨痛的代价。据悉,一中国企业家因一批缺少EAC认证的自行车,遭受了高达八万美元的损失,此事件在商业圈内引起了广泛的关注与讨论。该批货物在海关滞留长达3个月之久,最终只能被运回深圳。这位企业家感叹:“本以为能够过关,不料结局却事与愿违……”

为何认证成了确保企业进军俄罗斯市场的“金钥匙”?

       想象一下,您的公司正计划将智能手表出口到俄罗斯。产品已在欧盟和中国完成了认证,却忽略了去申请EAC(俄罗斯认证标志),在最好的情况下,货物只是被边境拦截,而在最坏的情况下,您的公司可能被列入俄罗斯国家质量监督检验检疫局的黑名单,您的品牌将成为 "危险假冒商品 "的代名词。

有关违反规定的现状分析如下:

- ✅海关难题:来自中国的未经认证的货物有67%在检查站滞留1-2个月。(联邦海关总署 2023 年数据)。

- ✅重罚警告:对于违规批次,最高罚款可达100万卢布,并伴随货物没收。对于小型企业而言,这无疑是一场灾难。

- ✅品牌危机:继2022年发生的中国“有毒”电源丑闻之后,PowerStar品牌在俄罗斯的销售额急剧下滑,减少了90%。

      但也有好消息,那些遵守规则的企业获得了进入市场的金钥匙。例如,中国巨头海尔投资 20 万美元,按照 TR CU 的要求对全线设备进行认证,两年内就将其在俄罗斯市场的份额提高到 15%。

什么是产品认证?认证费用与流程全知道!

   产品认证是由独立组织验证商品、服务或流程是否符合既定标准和要求的过程。此确认以证书(文件)的形式颁发,保证产品对消费者的安全和质量。对于某些类别的商品(例如家用电器),认证可能是强制性的,当制造商决定确认其产品的质量和安全时,认证可能是自愿性的。认证程序受到法律的严格监管,包括在认可的实验室对产品进行测试。

为什么需要认证?

  • 政府通过认证来控制产品的质量和安全,这对于保护消费者和经济发展非常重要。

  • 对于制造商和供应商而言,认证有助于展示其产品的高品质,从而提高他们的声誉并吸引更多的客户。

  • 认证还延伸到服务业,特别是医疗保健和食品服务等行业,这些行业所提供的服务质量对消费者权益有着直接的影响。

联系我们                     

为确保您全面了解俄罗斯产品认证相关费用、办理周期等详细信息,敬请与我们的专业团队取得联系。

电话:+79775077162  +8618611560169

邮箱:infoincoun@yandex.ru 


Certification in Russia: How Not to Lose Millions and Not Become a Market Outcast

Russia is a tasty morsel for business: 140 million consumers, growing demand, generous geography. But for an attempt to "enter the door without knocking" here they pay dearly. The story of an entrepreneur from China who lost $80,000 due to a batch of bicycles without an EAC certificate has flown around all business chats. His goods were at customs for 3 months, and then sent back to Shenzhen. "I thought I would get through. I didn't," the entrepreneur laments.

Why is certification your "ticket to tomorrow"?

Imagine: you are transporting a batch of smart watches to Russia. They have been certified in the EU, China, but... do not have the EAC mark. In the best case, they will be turned away at the border. In the worst case, you will end up on the blacklist of Rospotrebnadzor, and your brand will become synonymous with “dangerous counterfeit goods”.

What those who ignore the rules say:

- ✅ *Customs hell*: 67% of uncertified cargo from China gets stuck at checkpoints for 1-2 months (Federal Customs Service data for 2023).

- ✅ *Killer fines*: Up to 1 million rubles per batch + confiscation. For small businesses, it’s a disaster.

- ✅ *Reputational collapse: After the scandal with “toxic” Chinese power banks in 2022, sales of the *PowerStar brand in Russia fell by 90%.

But there is also good news: those who play by the rules get the golden key to the market. For example, the Chinese giant Haier, which invested $200,000 in certification of its entire line of equipment according to TR CU, increased its share of the Russian market to 15% in 2 years.

What is certification? How much does certification cost and why is it needed?

Product certification is a process in which an independent organization confirms that goods, services or processes comply with established standards and requirements. This confirmation is issued in the form of a certificate (document) that guarantees the safety and quality of products for consumers.

Certification can be mandatory for certain categories of goods, such as household appliances, or voluntary, when the manufacturer decides to confirm the quality and safety of its products. The certification procedure is strictly regulated by law and includes product testing in accredited laboratories.

Why is certification needed?

States use certification to control the quality and safety of products, which is important for consumer protection and economic development.

Certification helps manufacturers and suppliers strengthen their reputation and attract more customers by demonstrating the high quality of their products.

Certification also applies to services, especially in industries such as healthcare and catering, where the quality of services provided directlyaffects the consumer.

In order to ensure that you have a comprehensive understanding of the costs associated with product certification, processing cycle and other detailed information, please contact our professional team.

Tel: +79775077162 +8618611560169

Email: infoincoun@yandex.ru

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俄中跨境电子商务 https://b2b-fair.online B2B-FAIR.ONLINE是俄罗斯首个M2M(市场-市场)形式的B2B2C(企业-企业-消费者)跨境电子商务平台,可快速方便地搜索来自70多个国家的业务合作伙伴、批发商供应商和买家。
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