【Hanhai Studio】POKÉMON TAKES OVER

　　They’re all over the place. Take a hike down the boulevard and you’ll see countless people playing the new Augmented Reality game, Pokémon Go. 

　　It’s only been a few days since the new app took its first bow, but after almost 8 million downloads, Nintendo’s stock value has shot up significantly.  Nintendo owns a sizeable share of the Pokémon Company.

　　What’s behind the outsized popularity of this fad?

　　It’s partly because it’s a free download—although if you play long enough (and be assured everyone is) then you’re very likely to buy a few extras.

　　Pokémon’s big draw is that it had such widespread exposure back in the ‘90s. It was an essential part of the millennials’ growing-up years.

　　Game developer Niantic has built upon the success of earlier AR games like Ingress.  But not all problems have been solved.  Players are burning up battery power way too fast, and some have been trying to figure out  how to get around that.

　　There have also been myriad privacy complaints about the amount of data being harvested from player Google accounts.  Niantic says it’s working on a fix so that the game collects only basic profile information.

　　The future evolution of AR games and other tech issues will be explored in detail in Hanhai Studio’s Hollywood Entertainment Technology Festival later this year.

Hanhai Studio于2015年1月5日在加利福尼亚州伯班克市成立，Hanhai Studio由瀚海智业投资管理集团、新华视讯手机电视台有限公司和清华大学文化创意产业（北京）规划设计研究院三方共同投资建立。作为中国第一家在美国成立的文创科技孵化器，Hanhai Studio 旨在通过定期培训、对接服务和早期投资，打造一个中国文化创意科技公司与好莱坞之间的零距离平台，帮助更多的中美中小企业跨境成长。

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