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坐标：NY，CA
Tommy Hilfiger | 数字营销实习生
职位描述
Develop email marketing campaigns, test plans, and deployment strategy
Leverage audience insights and segmentation to build multi-channel marketing campaigns
Manage the campaign and promotional planning calendar
Coordinate ad campaigns with brand initiatives and key launch dates
Conduct research on industry trends and market opportunities
QA email deployments, promotions, site refreshes, and new features
Analyze and develop data-driven business cases for action and success measures
职位要求
Exceptional attention to detail
Data oriented mindset
Passion in the digital and fashion industry
Highly organized, creative thinker and problem-solver
Excels in fast-pace, dynamic environments
Proficient in Microsoft Office (Excel, Outlook, Powerpoint, and Word)
实习地点
New York City, NY, US
报名方式
https://bit.ly/2Xhg9Yz
Warner Bros｜数字营销实习生
职位描述
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Responsible for the international digital full campaign life cycle, including idea generation, creative direction, digital creative, asset debuts and reporting on both an international and global level.
Enhances and develops new systems and procedures (both technical and operational) to gain efficiencies in producing digital content and other marketing assets.
Ensures that technology initiatives are in line with overall marketing/business development needs. Keeps up-to-date with new technology and determines if/how it can be used in marketing campaigns.
Develops filmmaker presentations with recommendations on international needs. Creates strategy documents, campaign overviews and timelines for SVP, executives and filmmakers review.
Oversees the International Manager to develop strategies specific for the targeted international market.
With the International Manager, oversees the relationship with key Influencers to maximize digital outreach opportunities (e.g. set visits, junkets, premieres, comic cons.). Works closely with the int’l markets to assess and manage influencer activations.
Manages campaign budgets and finance reports and ensures accuracy.
Ensures the RFP process includes international needs, including evaluating, summarizing and providing recommendations to the SVP.
Works closely with the US Digital team to ensure regular communication amongst all necessary parties to meet the campaign needs for the international markets.
Develops and maintains strong relationships with large global and international media partners including Facebook, Instagram, Twitter, Google/YouTube, etc.
Leads international calls/meetings and manages required follow up with team. Represents digital marketing in other marketing calls/meetings as needed.
Represents the SVP in senior level meetings and filmmaker presentations as needed.
Manages and directs a team of a Manager, Coordinator and Interns in the day-to-day marketing duties to ensure all projects are on time, on budget and on strategy.
职位要求
BA/BS Degree in a related field.
At least seven years of experience in Digital Marketing (preferably entertainment based).
Experience with content creation design and implementation.
International digital marketing experience preferred.
Excellent verbal and written communication skills and an ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding.
Ability to manage internal and external digital development efforts from inception to successful completion.
Demonstrated ability to build, execute, and scale digital marketing campaigns.
Proficiency in Microsoft Office & Google Docs.
Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment.
An understanding of global and international mobile platforms and application development such as Instagram, Facebook, Weibo, Line, Snap, etc.
Familiarity with reading and interpreting social listening and digital analytics.
A strong interest in social media, TV/Films/Animation – old and new, the TV/film fan communities as well as pop culture.
Bonus points if you are bi-lingual or multi-lingual.
实习地点
Burbank, CA, US
报名方式
https://bit.ly/2xiLYRg
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